Product Marketing Manager

8 - 12 years

0 Lacs

Posted:18 hours ago| Platform: Shine logo

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On-site

Job Type

Full Time

Job Description

Role Overview: As a Product Marketing Manager at Salesforce Industries, you will be responsible for driving sales enablement, messaging, positioning, go-to-market strategy, and activations for Industry products and solutions. You will play a crucial role in crafting product-led and value-driven narratives in the agentic AI world, where Salesforce is at the forefront of digital transformation. Your impact will be significant in defining strategies for Agentforce, Data Cloud, Salesforce Industry Clouds, and Solutions to empower customers and partners with a deep understanding of our offerings. Key Responsibilities: - Collaborate with the marketing team to define messaging, positioning, and go-to-market strategy for Salesforce Industry products - Create differentiated enablement assets such as Trailhead modules, hands-on learning materials, datasheets, and release marketing content to facilitate understanding of our solutions - Develop engaging product demonstrations for various platforms and events to drive customer engagements - Manage industry cloud and solution launch plans to ensure market relevance and drive demand generation - Partner with product management to translate key functionality and benefits into marketing messages - Execute innovative marketing campaigns, content marketing, webinars, and SEO strategies to build pipeline across different channels Qualifications Required: - 8+ years of experience in product marketing or solution engineering, preferably in a SaaS product environment - Proficient in creating marketing assets like product demos, feature videos, and slide pitch-decks - Understanding of AI, especially in the context of agentic AI - Strong strategic planning and tactical execution skills - Familiarity with the customer engagement lifecycle and CRM tools like Slack and Salesforce - Ability to work effectively with globally distributed teams and across multiple time zones Additional Details: Salesforce offers a comprehensive benefits package including well-being reimbursement, generous parental leave, adoption assistance, fertility benefits, and more. Employees also have access to world-class training through Trailhead.com, exposure to executive thought leaders, volunteer opportunities, and participation in the company's 1:1:1 model for community giving. Visit https://www.salesforcebenefits.com/ for more information.,

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