Product Marketing Manager

Position Overview

Sales-Intelligence (prospect discovery & ranking)

Key Responsibilities

• Positioning & Messaging:

  Own ICPs and use-case narratives for India and broader Asia (MSME to mid-market).

• Go-to-Market & Launches:

  Build launch plans (tiers, goals, channels, timelines) for new features and data feeds; coordinate with Product and leadership to hit activation and pipeline targets.

• Pricing & Packaging:

  Partner with Product and Revenue on credit-based/seat-based models, bundles, and enterprise plans; run win-loss and price-sensitivity loops to refine offers.

• Sales Enablement:

  Create pitch decks, one-pagers, talk tracks, objection-handling guides, ROI calculators, and demo scripts tailored to lenders, insurers, and enterprise B2B teams.

• Metrics & Reporting:

  Own a PMM scorecard—SQLs and pipeline influence, launch adoption, activation and conversion rates, content-sourced opportunities, and win-rate lift.

• Customer & Market Insight:

  Lead customer interviews, surveys, and competitive scans; maintain market maps and battlecards; feed insights back into roadmap and campaigns.

• Product-Led Growth Support:

  Collaborate on in-product onboarding, prompts, and upgrade paths; define PQL signals and partner on experiments that move free-to-paid conversion.

Qualifications

• MBA or equivalent degree

  , preferably with a focus on marketing or a related field.

• 3–6+ years

  in B2B product marketing or closely related roles;

  banking/credit/fintech

  experience strongly preferred.
• Proven ability to craft positioning for

  data-heavy

  products and to enable enterprise/regulated sales motions.
• Proven ability to conduct market research and competitive analysis.
• Strong analytical skills and proficiency in measuring marketing performance.
• Bonus if you have dealt with large multinational corporations, insurance companies and banks.

What We Offer

• High-ownership scope across positioning, packaging, launches, and enablement of our products.
• Competitive salary tied to measurable GTM impact.
• Ability to travel for periodic product/marketing summits in India; rapid growth path toward

  Head of Product Marketing