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Introduction At IBM, we believe technology shapes the world, and we are a catalyst for that innovation and creativity. We are on the forefront of groundbreaking change – improving business, society, and the human condition. As a leader in Hybrid Cloud and AI, we are leading the charge in a world-wide digital transformation. Our Marketing, Communications & Corporate Social Responsibility (MCC) team tells this story and is responsible for positioning IBM in the market. We define and optimize IBM’s brand, capture the market’s attention, and articulate our point of view for clients, partners, the media, and even other IBMers. As part of our team, you’ll be surrounded by bright minds and keen collaborators – always willing to help and be helped – as you apply passion to work that will compel our audience to choose IBM. As an IBM product marketing manager, your reach is global as you communicate with other IBM teams, clients, and business partners across the world. You will grow your knowledge of cutting-edge software, such as generative AI or hybrid cloud, while driving outcomes that shape the future of IBM and your own career. At IBM, we understand the importance of flexibility, so this is a hybrid role requiring 3-days a week in the office. Your Role And Responsibilities We are seeking a product marketing champion to join our Software Marketing & Communications team. As a Product Marketer for App Connect, you will be responsible for articulating the point of view of audiences we serve and creating the value proposition for IBM’s Software products to grow IBM’s market share, supporting revenue growth for products that are core to IBM. You will lead cross-IBM campaigns and product-level marketing and communications efforts to support pipeline generation and new client acquisition for IBM Software. You will collaborate with teams across geographies, including Marketing, Product Management, Sellers, and Business Partners. In the role, you will drive the outcome of connecting differentiated POVs with the right buyers and experts, measured by new signings, retention rates, average customer value, absolute and trend NPS, market segment share, win loss rate, analyst ranking, and social influence. Your Primary Responsibilities Include Understand the products and lead team to deliver the actions to meet the business objectives. Oversee market and competitive research, builds persona profiles that will influence the marketing strategy as a program/portfolio leader. Coach and provide feedback to drive the completion of the Marketing Business Plan. Develop compelling messaging, value proposition and positioning that communicates client value and IBM differentiation to relevant personas through use case entry points for a portfolio. Lead the go-to-market strategies that include tactics and initiatives and activate team including Sales and Ecosystem to drive outcomes such as sales pipeline and revenue targets. Lead the Product Marketing function working with leadership from Product Management, Development and Design. Lead the new product and feature launches with cross-functional teams driving awareness, inspirations, considerations and actions of target buying groups via marketing tactics aligned with their purchase decision process. Make decisions based on business performance metrics for the products in the portfolio. Lead the team to drive the tactics and initiatives to achieve those goals, measure and monitor key leading and lagging indicators and modify course based on results. Preferred Education Bachelor's Degree Required Technical And Professional Expertise 3-5 years of experience in Product Marketing including market and competitive intelligence, positioning and messaging, go-to-market strategy, product launch, sales and partner enablement. Proven leader with strategic thinking and hands-on working style. Excellent judgment based on data, business/marketing acumen and expert resources. Experience managing multiple priorities at once, prioritizing tasks, and shifting in an environment of continuous change Team player who thrives on breakthrough thinking and creativity. Exceptional collaboration, cultural sensitivity, and matrix management skills. Preferred Technical And Professional Experience Experience developing go-to-market strategies (e.g., understanding and prioritizing potential audiences based on key behaviors/characteristics. Strong understanding of product-led growth and sales-led growth go-to-market strategies. Content, Demand, and/or Field Marketing experience. Product Management, technical and/or technical sales skills Show more Show less
