Product Marketing Lead

As a Product Marketing Lead at Hexnode, a division of Mitsogo Inc., you will play a crucial role in spearheading the go-to-market strategy, product positioning, and messaging for Unified Endpoint Management (UEM) solutions. Your collaborative efforts with cross-functional teams will ensure that our offerings meet market demands and exceed customer expectations. Key Responsibilities: - **Market Analysis and Strategy:** - Conduct in-depth market research to identify customer needs, industry trends, and competitive dynamics. - Develop and refine product positioning and messaging to effectively differentiate our offerings. - Identify and target key market segments with tailored marketing strategies. - **Product Launch and Go-to-Market Execution:** - Lead the planning and execution of product launches. - Develop marketing collateral, sales enablement tools, and promotional campaigns. - Coordinate with internal stakeholders to ensure a cohesive go-to-market approach. - Monitor and evaluate the performance of product launches and adjust strategies accordingly. - **Content Development and Communication:** - Create high-quality content including datasheets, whitepapers, case studies, and blog posts. - Deliver presentations, webinars, and training materials to support sales and customer success. - Collaborate with the content team to maintain consistent messaging across all platforms. - **Customer and Sales Enablement:** - Partner with the sales team to provide product expertise and support sales initiatives. - Collect and analyze feedback from customers and sales teams to inform product and marketing strategies. - Build and manage relationships with key industry influencers, analysts, and partners. Qualifications: - 6+ years of experience in product marketing, preferably in UEM or cybersecurity domains. - Proven track record of launching and managing technology products in competitive markets. Skills and Competencies: - Strong understanding of UEM, cybersecurity, or related technology sectors. - Excellent verbal and written communication skills. - Ability to articulate complex concepts clearly and persuasively. - Proficiency in market research, competitive analysis, and campaign performance measurement. - Demonstrated ability to develop and execute strategic marketing initiatives.,