Product Marketing Lead

As a Product Marketing Lead at our company, you will play a crucial role in shaping the success of our IT products in the market. Your responsibilities will include: - Developing compelling product positioning, value propositions, and messaging for different customer segments. - Conducting competitive analysis, market research, and customer interviews to drive marketing strategy. - Collaborating with Product, Sales, and Engineering teams to understand product features, roadmap, and use cases. - Owning the go-to-market (GTM) strategy for product launches and feature updates. - Creating sales enablement tools such as pitch decks, battle cards, product videos, and one-pagers. - Driving digital campaigns, email marketing, webinars, and events to generate leads and increase product awareness. - Measuring the effectiveness of product marketing campaigns and optimizing them based on data-driven insights. - Managing website content, blogs, and product-related marketing assets in coordination with the content team. - Supporting customer case studies, testimonials, and product-led growth strategies. To qualify for this role, you should have: - 2-3 years of hands-on experience in product marketing, preferably in B2B IT/SaaS companies. - A strong understanding of software product life cycle and GTM strategies. - Excellent verbal and written communication skills. - The ability to distill complex technical information into clear, value-driven messaging. - Experience working with CRM, email marketing tools, and basic analytics platforms. - Strong project management skills and the ability to work cross-functionally. - A Bachelor's degree in Marketing, Business, IT, or a related field. - Exposure to enterprise software, cloud platforms, or emerging tech products such as AI, ML, IoT, etc. - Knowledge of SEO, content marketing, and performance tracking tools. About the Company: ANGLER Technologies India is the company that posted this job opportunity.,