Product Marketing + Communications Manager

About Upgame

TrackMan

Our map-based data entry system captures unique, high-precision metrics—including dispersions to targets and target lines—enabling Coaches, competitive golfers, universities, academies, and National Federations to make smarter performance decisions.

We are shaping the future of golf improvement through data, clarity, and world-class technology.

About the Role

Product Marketing + Communications Manager

every communication touchpoint

This is a high-ownership, high-visibility role in a fast-growing global company.

What You’ll Do

Own All User-Facing Communication

• Write and publish feature announcements, product updates, and newsletters
• Create lifecycle communication (onboarding, activation, retention, reactivation)
• Own push notifications, in-app messages, and product tours
• Write all messaging for renewal, churn prevention, and conversion journeys
• Maintain consistency of brand voice across all channels and surfaces

Build the Product Narrative

• Develop and maintain product messaging and positioning
• Translate complex data and product features into clear, compelling communication
• Own user education content (guides, release notes, FAQs, onboarding material)
• Collaborate with Product to ensure accuracy and communication alignment with roadmap

Collaborate on Lifecycle Strategy + Execution

• Work with Product on segmentation, lifecycle triggers, and user journey strategy
• Work with Operations to implement messaging automation through CRM systems
• Contribute messaging for A/B tests across email, push, and in-app channels
• Analyze communication performance and continuously improve engagement

Be the Voice of Upgame

• Establish and refine a cohesive communication tone across the platform
• Ensure clarity, quality, and accuracy in all user-facing messaging
• Serve as the central source of truth for how Upgame communicates value

What You'll Bring

• 3–6+ years in Product Marketing, Marketing Communications, Content, or Lifecycle/CRM roles (SaaS experience preferred)
• Exceptional writing skills with the ability to simplify technical or data-heavy concepts
• Experience creating user messaging across email, in-app, push, and help content
• Strong understanding of user journeys, communication triggers, and lifecycle moments
• Portfolio of user-facing communication (emails, updates, product content, etc.)
• Ability to manage communication end-to-end: concept → writing → scheduling → publishing
• Highly organized, detail-oriented, and comfortable collaborating across Product, Ops, and Design

Why Join Upgame

• Shape the user experience of a fast-growing global performance data platform
• Work at the intersection of golf, data, and cutting-edge technology
• Own a critical function with direct influence on product adoption and user engagement
• Collaborate closely with a world-class product ecosystem under the TrackMan umbrella
• Opportunity to build a unified communication engine across multiple user groups—Coaches, competitive players, academies, and elite golf programs