Product Marketing Associate

Requirements

What You Will Do

• Buyer persona research - Conduct thorough buyer persona research - Identify target audiences' needs, pain points, and preferences to align product development with market demands.
• Competitive intelligence - Conduct in-depth competitive analysis to understand market trends and positioning. Utilize competitive insights to inform product differentiation and marketing strategies.
• Market, customer, and competitive analysis - Engage with prospective buyers to gather valuable feedback and insights on our products.
• Product and feature launches - Collaborate with cross-functional teams to take new features to prospects and customers, aiming to drive the success of the feature through new business opportunities or increased adoption.
• Product messaging and positioning - Develop product positioning and messaging that resonates with customers and differentiates our organization in the market.
  

This Role Is Ideal For Candidates Who

• Have 1-3 years of experience as a SaaS Product Marketer
• Exhibit a growth mindset, possess high agency, and always seek to learn about various facets of the business
• Are well-rounded communicators, led by empathy, capable of effectively conveying ideas and enabling others to do their best work
• Thrive in an innovative and agile environment; have a passion for collaborating with cross-functional teams
• Have experience working with marketing teams and understand which channels to leverage to best position the product and maximize impact.