Product Marketing Associate

We are looking for a Product Marketing Associate for our client at Bangalore, you will design and execute campaigns that target early to growth-stage founders building across sectors.

Key Responsibilities:

• Founder Discovery

  : Identify and engage high-potential founders through digital campaigns, community outreach, and founder networks.

• Program Outreach:

  Support in segmentation and persona mapping to ensure the messaging is tailored to the targeted audience. Craft targeted marketing content and create high quality creatives for organic and paid campaigns across email, social media, website, and blogs to promote the early-stage programs.

• Application Funnel Optimization

  : Analyse applicant behaviour and mprove discovery-to-application cowork on strategies to inversion rates.

• Content Calendar Execution

  : Plan and maintain a campaign calendar aligned with cohort timelines and major announcements.

• Stakeholder Coordination

  : Liaise with mentors, startup alumni, external vendors and internal teams for testimonials, events, and panel discussions.

• Collateral Development:

  Work with the program team to create technical and business-facing decks, infographics, event-based collaterals, explainer videos, and capture event highlights when required

• Cross-functional Collaboration

  : Coordinate with program managers and ecosystem partners to ensure timely communication of updates and deadlines.

• Data & Reporting:

  Support the product marketing lead in generating reports on campaign reach, application quality, and user engagement.
• Ensure all campaign messaging and collateral are aligned with client&aposs tone of voice, values, and positioning in the startup ecosystem.

Requirements

What you will need to bring to the table

You will ideally need to have

• Education: Bachelors degree in Engineering, Marketing, or related fields.
• Experience: 13 years in tech product marketing, startup accelerators, or B2B SaaS preferred.
• Preferred Background: Candidates from marketing/creative agencies

Skills:

• Strong content creation and collateral development abilities
• Good understanding of product positioning and audience engagement
• Knowledge, background, interest in Deep Tech/ Climate/Early stage startup is preferred.
• Experience with SEO/SEM strategies and digital marketing campaigns
• Ability to manage multiple projects simultaneously.
• Skills: Strong grasp of emerging tech trends, familiarity with startup jargon, technical writing, content strategy, and community engagement.
• ?Tools: Canva, Google Analytics, LinkedIn Sales Navigator, Zoho tools, Meta Ads Manager
• Notice Period: Immediate joiners or candidates with up to 30-day notice preferred