Product Marketer

Company Overview

pre-launch phase

Role

Location

Type

Experience

Background

Responsibilities

• Develop and execute 

  Go-to-Market (GTM)

   strategies for product launches and feature rollouts
• Own 

  end-to-end inbound and outbound marketing

   strategies to drive awareness, adoption, and engagement
• Build and manage 

  multi-channel content strategy

   across YouTube, Instagram, LinkedIn, and blogs
• Plan and execute 

  SEO campaigns

   to improve visibility, ranking, and organic growth
• Drive 

  community-led marketing

   through social engagement and storytelling
• Collaborate with product, design, and sales teams to align 

  messaging, campaigns, and user journeys

• Create and manage 

  marketing automation workflows

   (emails, retargeting, nurture campaigns)
• Track KPIs across channels and 

  optimize campaigns based on data & insights

Qualifications

• Strong understanding of 

  product marketing, content funnels, and user acquisition

• Hands-on experience with at least 3 of the following:
• ✅ 

  SEO & Content Marketing

• ✅ 

  YouTube growth & video marketing

• ✅ Experience handling organic content through social media.

• ✅ 

  Outbound email/LinkedIn outreach

• Proficiency with marketing & analytics tools (Google Analytics, SEMrush/Ahrefs, HubSpot, etc.)
• Strong skills in 

  copywriting, positioning, and storytelling

• Analytical mindset with ability to interpret campaign data & iterate fast
• Bachelor’s/Master’s degree in Marketing, Communications, Business, or related field
• Bonus: Experience in 

  healthcare, SaaS, or consumer tech products

Why Join Us?

• Shape the 

  brand voice and GTM playbook

   of a women-first health-tech platform
• End-to-end ownership across 

  inbound + outbound + brand

• Be part of a 

  mission-driven team

   transforming women’s health in India
• Opportunity to 

  experiment, scale, and grow rapidly

   in a startup ecosystem

karthikeyan@zhians.com, careers@zhians.com

 or reach out via DM.