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Axis Bank
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Product Manager

Product Manager

Axis Bank

10 - 13 years

4 - 8 Lacs

mumbai

Posted:-1 days ago| Platform:

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Skills Required

digital profitability product strategy marketing strategies tracking sales retail marketing product management campaigns mis product development market share sms new product launch business growth sem seo process automation customer experience

Work Mode

Work from Office

Job Type

Full Time

Job Description

The Product Manager will be responsible for driving the entire cycle of development and management of the retail Forex business including product launch, market positioning and commercialization of the product Further liaise with Branch banking, business banking and other stakeholders and responsible for end to end portfolio compliance and drive revenue targets

Operating Network

Accountable to: Head of Business & Product Head

Internal Interactions: Global Business Counterparts, Marketing, Product, Compliance, Sales, Technology

External Interactions : Retail Consumers, Strategic Alliance Partners

Size & Scope of the Role

P&L & Profitability responsibility Achieving annual business target assigned by business head

Product development & campaign New product launch and driving sales campaign for business growth

Span of Control

Streamlining / automation of processes, that positively influence customer experience

Manage Retail Remittance product profitability, maximize revenue from existing products and create revenues from new products

Develop product strategy and roadmaps, on the basis of client needs and competitor offerings

Ensure product compliance /audit and regulatory adherence

Analyse and track competition, to take proactive steps to counter them, product benchmarking

Initiating campaigns to launch products using above and below the line marketing strategies, highly focused on use of digital technology and interaction

Design and execute yearly campaign plan - campaign theme, offers, calendar, and budget Drive campaigns across all existing marketing channels - Axis bank portals, SEO, SEM, Affiliate network, Native networks, Email, and SMS etc

Co-ordinate with internal and external marketing teams, such as SEO, SEM, Affiliate partners, Design agency etc, to manage campaigns

Responsible for preparing monthly marketing performance report Tracking and evaluating month on month channel (Axis portals, SEO, SEM, Affiliates etc) and campaign performance

Analysing MIS to ascertain product/channel performance and propose short-term and long-term strategies

Develop Sales initiative to improve product sale / market shares

Interaction with sales channel team for driving business target

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Axis Bank

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Mumbai

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Product Manager