Product Manager – Ad Tech / Programmatic Advertising

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Experience:

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About the Role:

We are seeking a seasoned Product Manager to lead the development, optimisation, and scaling of ad tech products focused on programmatic advertising and app monetisation. This role requires a strategic thinker with strong technical acumen and product leadership experience. You’ll work closely with engineering, design, business, and marketing teams to deliver data-driven and user-focused solutions in a high-impact environment.

Key Responsibilities:

Product Strategy & Vision

• Define and drive product vision, roadmap, and strategy for core ad tech offerings
• Lead the end-to-end product lifecycle—from ideation to launch and ongoing optimisation
• Align product priorities with overall business and customer objectives

Collaboration & Execution

• Collaborate with engineering, design, business development, and marketing teams
• Break down complex problems into clear product requirements and wireframes
• Own product documentation, sprint planning, and stakeholder communication

Market Analysis & Optimization

• Analyze industry trends, competition, and market opportunities to identify growth areas
• Use data and performance metrics to iterate and improve product effectiveness
• Prioritize features based on ROI, business goals, and user value

Leadership & Communication

• Present product strategy and updates to internal leadership and cross-functional teams
• Act as a domain expert on app monetization, mediation, and programmatic advertising
• Advocate for high product quality, scalability, and user satisfaction

Core Skill Set:

• 8+ years of product management experience in Ad Technology
• Strong understanding of programmatic advertising, mediation, and app monetization
• Proficiency in SQL and data-driven decision-making
• Ability to write high-quality product specs and design wireframes
• Strong experience managing technical projects and collaborating with engineering teams
• Prior engineering experience is a plus
• Excellent communication, analytical, and cross-functional leadership skills

Preferred Qualifications:

• Bachelor’s degree (B.Tech/B.E.) in Computer Science, Engineering, or related field
• A postgraduate degree (M.Tech) is preferred
• Previous experience in ad tech or app gaming startups is an advantage
• Proven success in delivering high-impact B2B or B2C ad tech products