Product Design Lead - Digital Banking

IndusInd Bank is seeking a visionary and hands-on Product Design Lead to drive the design strategy and execution across its digital banking platforms for Retail and MSME customers. This role will lead a team of 4–6 talented UI/UX designers, shaping intuitive, elegant, and customer-centric experiences across mobile and net banking. You will be a strategic partner to product and business leaders, deeply understanding customer needs, synthesizing insights, and translating them into impactful design solutions that drive business outcomes.

Job Responsibilities:

Digital Leadership & Mentorship

• Lead, mentor, and inspire a team of UI/UX designers to deliver high-quality design outcomes.
• Conduct regular design reviews and provide constructive feedback to elevate design quality.
• Foster a culture of innovation, collaboration, and continuous learning.

Strategic Design & Research

• Provide strategic insights that inform design and development decisions.
• Lead product research and analysis, striving to deeply understand the customers who use our products.
• Synthesize research to identify jobs to be done, product use cases, and user personas.
• Deliver compelling insights presentations that frame complex problems and highlight business value
• Partner with product owners, designers, and engineers to scope, plan, and execute qualitative research across the customer ecosystem—from stakeholders and employees to consumers and partners.

Customer Centric Execution

• Conduct customer interviews, usability testing, and gather feedback to inform design decisions.  Use structured frameworks (e.g., JTBD, Design Thinking, Double Diamond) to guide problem solving and ideation.
• Translate insights into actionable design improvements that enhance user satisfaction and engagement.

Benchmarking & Innovation

• Perform competitive benchmarking to stay ahead of industry trends and best practices.
• Identify opportunities for innovation and differentiation in digital banking experiences.

Governance & Quality

• Maintain and evolve a complete design library ensuring consistency across platforms.
• Ensure accessibility, responsiveness, and compliance with regulatory and brand guidelines.
• Work on fast-paced projects, requiring attention to detail and delivery within constrained timelines.

Skills Required:

Design & Research Skills

• Expertise in UI/UX design principles, interaction design, and visual design.
• Strong command of user research methodologies including interviews, usability testing, and ethnographic studies.
• Ability to synthesize research into actionable insights, user personas, and journey maps.
• Proficiency in design frameworks such as Design Thinking, Jobs-to-be-Done (JTBD), and Double Diamond.
• Experience in competitive benchmarking and identifying industry trends.

Tools & Technology

• Proficiency in design and prototyping tools like Figma, is a must.
• Familiarity with design systems, component libraries, and responsive design.
• Understanding of accessibility standards (WCAG) and cross-platform design.

Leadership & Collaboration

• Strong leadership and team mentoring capabilities.
• Ability to collaborate cross-functionally with product managers, engineers, and business stakeholders.
• Excellent communication and storytelling skills to present design rationale and research findings.
• Experience working in agile environments and managing fast-paced, deadline-driven projects.

EDUCATION

• Bachelor’s or Master’s degree in Design, Human-Computer Interaction (HCI), Psychology, Information Technology, Engineering or a related field.
• Certifications in UX Design, Design Thinking, or Product Design (e.g., Nielsen Norman Group, IDEO, Google UX Design etc.) are a plus.

WORK EXPERIENCE & Minimum Requirements

• 7+ years of professional experience in UI/UX design, with at least 2 years in a leadership role and 3+ years of relevant experience in UX and research.
• Significant hands-on research experience, including ethnographic research, with exposure to industry settings such as product research, market research, or consulting.
• Experience in B2B & B2C research, organizational psychology, anthropology, or science and technology studies is a strong plus.
• Proven ability to work in ambiguous or ill-defined domains, identifying user/product needs and shaping design direction.
• Deep understanding of the product lifecycle, with the ability to time research and design interventions for maximum impact.
• Demonstrated capability to go beyond data summaries, identifying critical user needs, product issues, and strategic opportunities.
• Experience in communicating insights and design strategy effectively at management, director, and SVP levels.
• Strong collaboration skills across design, research, product management, engineering, and other cross-functional teams.
• Awareness of UI/UX industry trends, with the ability to incorporate emerging research techniques and best practices.