PPC Specialist

Job Title: PPC Expert / Paid Ads Specialist

Location: Noida (Work From Office )

Experience: 3– 4 Years

Shift timing – 2 PM to 10 PM

About the Role:

We are looking for a highly skilled PPC Expert with 3–4 years of proven experience in managing and optimizing paid campaigns across Google Ads, Amazon, LinkedIn, and Instagram. The ideal candidate will have strong analytical skills, a deep understanding of paid advertising platforms, and the ability to deliver ROI driven campaigns.

Key Responsibilities:

• Plan, create, and manage PPC campaigns across Google Ads, Amazon Ads, LinkedIn, and Instagram.
• Conduct keyword research, ad copywriting, A/B testing, and competitor analysis.
• Optimize campaigns for maximum ROI, conversion rates, and lead generation.
• Monitor daily campaign performance and adjust bids, budgets, and targeting as needed.
• Analyze campaign data to prepare reports and provide actionable insights.
• Stay updated with industry trends, platform updates, and best practices.
• Collaborate with marketing and design teams to align ad creatives with campaign goals.
• Manage ad spend efficiently and ensure campaigns meet performance KPIs.

Requirements:

• 3–4 years of hands-on experience in PPC campaign management.
• Strong expertise in Google Ads (Search, Display, Shopping, YouTube).
• Proven experience with Amazon Ads, LinkedIn Ads, and Instagram Ads.
• Strong analytical and reporting skills (Google Analytics, Google Tag Manager, etc.).
• Excellent command of campaign structuring, targeting, and retargeting strategies.
• Ability to manage multiple campaigns simultaneously with attention to detail.

Preferred Qualifications:

• Certification in Google Ads and Amazon Advertising.
• Experience with programmatic advertising and remarketing strategies.
• Familiarity with tools like SEMrush, Ahrefs, or HubSpot for campaign insights.