PPC Specialist

ROLE

: SEO / PPC Specialist

LOCATION

: Mumbai (Marol-Andheri)

WORKING DAYS

: Monday to Friday

Key Responsibilities

SEO

Develop and implement effective SEO strategies to improve organic search rankings.Perform keyword research, competitive analysis, and identify growth opportunities.Optimize website content, meta tags, headings, and URLs in accordance with SEO best practices.Conduct technical SEO audits and collaborate with developers for necessary improvements.Monitor SEO performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.Build and manage link-building strategies to enhance domain authority.Stay up to date with the latest SEO trends, algorithm updates, and industry best practicesPlan, create, and manage PPC campaigns across platforms like Google Ads, Bing, and social media.

PPC

Conduct in-depth keyword research, audience segmentation, bid management, and budget allocation.Optimize ad copy, landing pages, and bidding strategies to boost conversion rates.Monitor and analyze campaign performance, and generate reports on key KPIs and ROI.Experiment with and implement new PPC strategies to enhance campaign efficiency and effectiveness.Coordinate with creative and content teams to develop engaging and high-performing ad creatives.

Requirement

Bachelor’s degree in Marketing, Business, or a related field.Proven experience managing and optimizing both SEO and PPC campaigns.Proficiency with tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.Hands-on experience with Google Ads, Bing Ads, and paid social media advertising platforms.Strong analytical skills and the ability to translate data into actionable insights.Excellent communication and organizational abilities.Capable of managing multiple projects and meeting deadlines in a dynamic, fast-paced environment.Skills: ppc,google,campaigns,google search console,seo