PPC Specialist

About ZB Digital

ZB Digital is a performance-focused marketing agency that helps law firms, healthcare practices, and service businesses across the U.S. scale through ROI-driven campaigns and automation.

We manage ad budgets across multiple clients every day — optimizing, testing, and building marketing systems that deliver measurable results, not vanity metrics.

About the Role

We’re looking for a PPC Specialist who lives and breathes ad performance. You’ll be managing Google Ads and Meta Ads campaigns for multiple U.S.-based clients.
Your role is to plan, launch, and optimize campaigns that consistently hit KPIs — while collaborating with our creative team for ad visuals and landing page improvements.

Responsibilities

• Plan, launch, and optimize Google Search, Display, and Performance Max campaigns.
• Manage Meta Ads (Lead Gen, Awareness, Conversion) with data-driven strategies.
• Track daily performance, identify issues, and optimize budgets accordingly.
• A/B test creatives, headlines, targeting, and bidding strategies.
• Conduct keyword and competitor research.
• Create weekly performance reports with insights and next steps.
• Coordinate with the editor/designer for ad creatives and visuals.
• Ensure accurate conversion tracking across all platforms (GA4, Pixel, UTM).

Required Skills

• 2+ years of hands-on Google Ads & Meta Ads experience.
• Deep understanding of campaign structure, quality score, bidding, and audience targeting.
• Experience handling multiple ad accounts simultaneously.
• Proficiency with Google Analytics, Tag Manager, UTM tracking, and reporting tools.
• Strong analytical and data interpretation skills.
• Bonus: experience with landing page CRO and A/B testing tools.

Tools You’ll Use

• Google Ads Manager
• Meta Business Suite
• Google Analytics / Tag Manager
• Google Sheets / Data Studio (Looker)
• ClickUp for task management
• Slack for communication

Screening Questions for Indeed

• How many years of experience do you have running Google Ads?
• How many years of experience do you have running Meta Ads?
• Have you handled multiple ad accounts simultaneously? (Yes/No)
• What’s your current monthly salary (INR)?
• What’s your expected salary range (INR)?
• Share an example of a campaign you managed — include budget, objective, and results.
• Are you comfortable working with U.S. clients and time zones? (Yes/No)

Work Structure

• 6-day work week (Mon–Sat)
• Daily updates via Slack / ClickUp
• Weekly performance review with Zeeshan
• Opportunity to lead ad operations as we scale

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹50,000.00 per month

Benefits:

• Flexible schedule
• Food provided
• Internet reimbursement
• Paid sick time
• Paid time off

Work Location: In person