PPC Specialist

Job Summary
We are looking for a results-driven PPC Specialist to plan, execute, and optimize paid advertising campaigns across platforms like Google Ads, Meta Ads, LinkedIn, and Bing. The ideal candidate will be skilled in keyword strategy, analytics, and ROI-driven campaign management.

KEY ROLES AND RESPONSIBILITIES

• Plan and manage PPC campaigns across multiple platforms.
• Conduct keyword research and develop targeting strategies.
• Create, edit, and optimize ad copies, creatives, and landing pages.
• Monitor daily campaign performance and adjust bids, budgets, and targeting.
• Run A/B tests on ads and landing pages to improve CTR and conversions.
• Track key metrics such as CPC, CPA, ROAS, and conversion rates.
• Set up conversion tracking using Google Tag Manager and Analytics.
• Prepare weekly/monthly performance reports with insights and recommendations.
• Stay updated with industry trends, ad policies, and platform updates.

REQUIRED SKILLS & QUALIFICATIONS

• Proven experience in running PPC campaigns (Google Ads, Meta Ads, etc.).
• Strong understanding of keyword bidding, targeting, and budget allocation.
• Experience with tools like Google Analytics, Tag Manager, Looker Studio
• Ability to analyze data and make ROI-focused decisions.
• Strong copywriting and creative thinking skills.
• Certification in Google Ads or Meta Blueprint (preferred).

Education & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field (preferred but not mandatory).
• 2+ years of experience

Key Performance Indicators (KPIs)

• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Conversion Rate
• Lead/Sales Volume

COMPENSATION

Starting Salary: ₹25,000 per month (based on experience and performance)

Schedule:

• Day shift: 9:00 AM – 6:00 PM
• Working Days: Monday to Friday

Job Type: Full-time

Pay: From ₹25,000.00 per month

Benefits:

• Commuter assistance
• Paid sick time

Work Location: In person