PPC Specialist

Job Description: As a PPC Campaign Manager, you will be responsible for creating, managing, and optimizing PPC campaigns on platforms like Google Ads, Bing Ads, and social media. Your key responsibilities will include conducting keyword research, writing compelling ad copy, designing effective landing pages, and monitoring campaign performance to make necessary adjustments for improved results. You will also be managing campaign budgets, tracking utilization, and providing regular updates to management. Your role will involve analyzing campaign data to identify trends and insights, generating detailed performance reports, and utilizing A/B testing to enhance ad performance and conversion rates. Collaboration is key in this role, as you will work closely with the content strategist, social media manager, and SEO specialist to align PPC strategies with overall marketing goals. Additionally, you will coordinate with the graphic designer and video producer to create visually appealing ads. Staying updated with industry trends, platform updates, and best practices is crucial. You will be expected to implement new features and strategies to maintain a competitive edge in the market. Qualifications: - Education: Bachelor's degree in Marketing, Advertising, Business, or a related field. - Experience: Minimum of 3 years of experience in managing PPC campaigns with a proven track record of success. - Skills: Proficiency in Google Ads, Bing Ads, and social media advertising platforms is required. Strong analytical skills, excellent written and verbal communication skills, knowledge of SEO and digital marketing principles, and the ability to work independently and as part of a team are essential. Familiarity with PPC tools such as Google Analytics, SEMrush, or similar will be advantageous.,