PPC Specialist

We are looking for a highly skilled and analytical PPC Specialist to manage pay-per-click campaigns across Google, Meta, and other advertising platforms. The ideal candidate must have strong experience in performance marketing, campaign optimization, analytics, and ROI-driven strategy.

Key Responsibilities

Campaign Management

• Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other paid platforms.
• Manage Search, Display, Shopping, Video, and Remarketing campaigns.
• Optimize campaigns daily to achieve targeted KPIs including ROAS, CPL, CPC, and CPA.
• Conduct A/B testing of ad copies, landing pages, and audience segments.
• Keyword & Competitor Research
• Perform extensive keyword research to create effective campaign structures.
• Analyze competitor ads, market trends, and bidding strategies.

Analytics & Reporting

• Track, measure, and report campaign performance using Google Analytics, Google Tag Manager, and other tools.
• Prepare weekly and monthly performance reports with insights and improvement strategies.
• Budget Management
• Monitor daily budgets and adjust bids to maximize results.
• Ensure optimum utilization of monthly ad spend with accuracy and ROI focus.
• Creative & Collaboration
• Work closely with design and content teams to create compelling ad creatives.
• Suggest improvements in landing pages for higher conversion rates.

Skills & Qualifications

• Proven experience as a PPC Specialist or similar role.
• Strong knowledge of Google Ads, Meta Ads, Google Analytics, Google Tag Manager, and Google Merchant Center.
• Excellent analytical skills and understanding of performance metrics.
• Experience working with service-based or e-commerce brands (preferred).
• Strong communication skills and ability to explain campaign insights clearly.
• Certification in Google Ads or Meta Ads (added advantage).

Preferred Candidate Profile

• Performance-driven mindset with strong problem-solving skills.
• Ability to multitask and manage multiple campaigns simultaneously.
• Detail-oriented, proactive, and comfortable in a fast-paced environment.