PPC Specialist

Experience:

Location:

Industry:

Role Overview

Digital Marketing Manager

What You’ll Do

🔹 Lead Generation & Campaigns

• Design, launch, and optimize paid ad campaigns across platforms like

  Facebook, Instagram, Meta, and other digital channels

  .
• Track performance, fine-tune targeting, and ensure campaigns generate maximum ROI and high-quality leads.
• Provide data-driven insights and actionable recommendations to continuously improve results.

🔹 Sales Alignment

• Partner with the sales team to align marketing activities with revenue objectives.
• Build a smooth pipeline of qualified leads and track lead-to-conversion performance.
• Share regular updates on marketing-driven sales impact.

🔹 Team Leadership

• Manage, guide, and motivate a team of digital marketers.
• Assign responsibilities, set KPIs, and conduct regular performance evaluations.
• Encourage innovation and collaboration within the team.

🔹 Global Campaigns

• Execute

  international paid ad strategies

  tailored to diverse markets and compliance needs.
• Adapt creatives, messaging, and targeting to resonate with global audiences.
• Monitor engagement and ROI across regions for optimization.

🔹 Industry Expertise

• Keep pace with the latest digital marketing trends, tools, and best practices.
• Apply

  fintech industry insights

  to strengthen campaign effectiveness.

What You’ll Bring

• Bachelor’s degree in Marketing, Business, or related discipline.
• 3–7 years of hands-on digital marketing experience with emphasis on

  paid lead generation

  .
• Strong background in running PPC campaigns on Facebook, Instagram, Meta, etc.
• Proficiency in

  analytics and reporting tools

  (Google Analytics, Ads Manager, etc.).
• Exposure to

  international campaign management

  and regional market strategies.
• Prior fintech experience preferred.
• Exceptional leadership, communication, and analytical skills.

Perks & Benefits

• Attractive salary with performance-linked incentives.
• Health coverage and additional employee benefits.
• Professional development and growth opportunities.
• A culture that promotes

  collaboration, innovation, and empowerment

  .