PPC Specialist

Company Name - Anderson Technology Pvt Ltd

Website - Andreal.in

Criteria - Experienced in Google ads & Meta ads

Location - Near Ecospace, Kolkata

WhatsApp - 9831778972

Mail - hr@andreal.in

Company Description

At Andreal, we specialize in creating visually captivating and unique brand communications that stand out in print, audiovisual, and digital media. Our skilled team transforms brand identities with fresh designs and innovative concepts, offering a full range of 2D & 3D design and content solutions. We are dedicated to making your marketing communications exceptional and ensuring your brand remains ahead of the competition.

Role Description

This is a full-time on-site role for a PPC Specialist located in Kolkata. The PPC Specialist will be responsible for managing and optimizing pay-per-click advertising campaigns. Daily tasks include keyword research, campaign creation, bid management, performance analysis, and reporting. The role also involves A/B testing, landing page optimization, and staying updated with industry trends and best practices to achieve desired results.

Responsibilities

1. Plan, execute, and manage PPC campaigns across platforms like Google Ads, Bing Ads, and YouTube

2. Conduct thorough keyword research and implement effective Campign strategies

3. Create compelling ad copy and optimize ad creatives for high performance

4. Set up and manage Search, Display, Shopping, and Remarketing campaigns

5. Monitor campaign performance daily and adjust bids, budgets, and targeting as needed

6. Optimize campaigns to meet or exceed KPIs such as CTR, CPC, CPA, and ROAS

7. Perform A/B testing on ads, landing pages, and audience segments to improve results

8. Set up and troubleshoot conversion tracking using tools like Google Tag Manager and Google Analytics

9. Analyze data to generate actionable insights and prepare detailed performance reports

10. Collaborate with design and content teams to ensure alignment between ads and landing pages