PPC Manager

Company: ZB Digital
Job Type: Full-Time
Work Mode: In-Office
Location: Chandigarh
Working Hours: Monday to Friday, 10:00 AM – 6:00 PM

Salary Offered

₹70,000 – ₹1,00,000 per month
(Compensation will be aligned with experience, performance history, and strategic capability)

About the Role

ZB Digital is hiring a Senior PPC & Performance Marketing Manager who deeply understands paid media, funnels, CRO, and automation, not just ad platforms.

This role is for someone who has personally managed and scaled high-budget ad accounts, understands full-funnel performance, and operates with clear SOPs, frameworks, and systems. You will own paid acquisition across multiple clients and work closely with leadership on growth strategy, experimentation, and scaling.

If you breathe performance marketing and think in terms of systems, efficiency, and leverage, this role is for you.

Key ResponsibilitiesPaid Media Strategy & Execution

• Manage and scale Meta, Google, and other paid channels across multiple client accounts
• Handle monthly ad spends up to $100,000+ across portfolios
• Build, test, and optimize full-funnel paid media strategies (TOF, MOF, BOF)
• Lead campaign structure, creative testing, audience strategy, and scaling frameworks

Funnels, CRO & Optimization

• Work closely on landing pages, funnels, and conversion flows
• Identify bottlenecks and improve CPL, CPA, ROAS, and conversion rates
• Apply CRO principles to ads, landing pages, and lead flows
• Coordinate with design, content, and dev teams for funnel improvements

Systems, SOPs & Automation

• Implement and follow clear SOPs for campaign setup, optimization, scaling, and reporting
• Build and manage automation workflows for lead handling, tracking, and attribution
• Integrate paid campaigns with CRM, automation tools, and analytics platforms
• Ensure clean tracking, pixels, events, and attribution logic

Client & Team Collaboration

• Manage multiple accounts simultaneously without performance drop
• Translate business goals into measurable paid media KPIs
• Provide insights, reports, and clear action plans to internal stakeholders
• Act as a senior operator and mentor for junior team members

Requirements

• 4–7+ years of hands-on experience in PPC / Performance Marketing
• Proven experience managing high-budget accounts (₹50L+ annually / $100k+ monthly)
• Strong expertise in Meta Ads and Google Ads (non-negotiable)
• Deep understanding of funnels, CRO, attribution, and lead quality optimization
• Experience working with SOP-driven agency environments
• Strong grasp of automations, workflows, CRMs, and tracking setups
• Ability to manage multiple client accounts simultaneously
• Strategic thinker who also executes at a high level

Preferred (Strong Advantage)

• Agency background with international clients (US, Canada, UK)
• Experience with GoHighLevel, HubSpot, or similar CRMs
• Experience in legal, healthcare, SaaS, or high-intent lead generation niches
• Ability to document processes and build scalable systems

Why Join ZB Digital

• Work on serious budgets with serious responsibility
• Direct access to leadership and strategic decision-making
• In-office role with a high-performance culture
• Opportunity to build systems, not just manage accounts
• Long-term growth path into Head of Performance / Growth Lead

How to Apply

Share the following:

• Resume
• Brief summary of accounts managed and budgets handled
• Examples of campaigns or funnels you’ve scaled

Job Types: Full-time, Permanent

Pay: ₹50,000.00 - ₹100,000.00 per month

Benefits:

• Food provided
• Leave encashment
• Life insurance
• Paid sick time

Work Location: In person