PPC Manager

We are looking for a results-driven PPC Expert to plan, execute, and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will have hands-on experience managing PPC campaigns, improving ROI, and driving qualified traffic and conversions through data-backed strategies.

Key Responsibilities

• Plan, create, manage, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other paid media channels
• Conduct keyword research, audience targeting, and competitor analysis
• Monitor daily campaign performance, budgets, and bids to maximize ROI
• Analyze campaign data and prepare performance reports with actionable insights
• Perform A/B testing on ads, landing pages, and targeting strategies
• Track conversions using tools like Google Analytics, Google Tag Manager, and conversion pixels
• Collaborate with SEO, content, and design teams to align paid campaigns with overall marketing goals
• Stay updated with the latest PPC trends, algorithm updates, and best practices

Required Skills & Qualifications

• Proven experience as a PPC Specialist / Paid Media Expert
• Strong knowledge of Google Ads, keyword planning, bidding strategies, and Quality Score optimization
• Experience with social media advertising, Meta and LinkedIn.
• Familiarity with conversion tracking, remarketing, and funnel optimization
• Excellent communication and reporting skills

Preferred Qualifications

• Google Ads Certification (Search, Display, or Performance Max)
• Experience handling high-budget campaigns
• Knowledge of CRO and landing page optimization
• Must Have Agency experience

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Google Ads: 4 years (Required)
• PPC Campaign Management: 5 years (Required)

Language:

• English (Required)

Location:

• Kolkata, West Bengal (Required)

Work Location: In person