PPC Executive

We are seeking a proactive and detail-oriented PPC Executive with 2-3 years of experience to manage and optimize pay-per-click campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms. The ideal candidate will have hands-on experience executing campaigns that generate quality leads and support business growth.

Responsibilities

·      Plan, launch, and optimize paid campaigns on Meta, Google Ads, and LinkedIn.

·      Manage and improve CPL, CTR, ROAS, and lead-to-enrollment metrics.

·      Conduct audience research, competitor analysis, and A/B testing.

·      Build and manage webinar, demo, and call-booking funnels.

·      Ensure seamless lead flow across ads, CRM, email, and WhatsApp.

·      Collaborate with design/content teams for creatives and landing pages.

·      Set up automation and integrations using tools like Zapier and Pabbly.

·      Manage email automation via Convert Kit, Active Campaign, etc.

·      Run WhatsApp automation through AiSensy, WATI, and similar tools.

·      Track, analyze, and report performance with GA, GTM, and dashboards.

·      Optimize campaigns, funnels, and automation flows for better results.

·      Ensure accurate setup of tracking pixels, events, and conversions.

·      Run campaigns for both client and in-house agency growth.

Qualifications

• 2-3 years of hands-on experience in Meta Ads, Google Ads, LinkedIn Ads.
• Strong understanding of funnels (webinar/demo/call booking).
• Experience with Zapier/Pabbly integrations.
• Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.).
• Hands-on with WhatsApp automation tools (AiSensy, WATI, etc.).
• Strong analytical skills and ability to optimize CPL, CTR, ROAS.
• Experience in EdTech campaigns is a big plus.