Performance Marketing Executive

Job Summary

We are looking for a Performance Marketing Executive with 2–3 years of experience who can take ownership of advertising + funnels + automation for our EdTech clients and in-house projects. The ideal candidate must have a strong track record of running Meta Ads, Google Ads, and LinkedIn Ads, combined with practical knowledge of webinar funnels, demo session funnels, call-booking funnels, and marketing automation (email + WhatsApp).This role is central to scaling our EdTech brands by managing full-funnel performance—from lead generation to nurturing to enrollment.

Key Responsibilities

Paid Advertising

- Plan, launch, and optimize campaigns on Meta (Facebook/Instagram), Google Ads, and LinkedIn Ads.- Manage campaign KPIs such as CPL, CTR, ROAS, and lead-to-enrollment conversion.- Conduct audience research, competitor analysis, and A/B testing of creatives, ad copies, and landing pages.

Funnel Management

- Build and manage webinar funnels, demo session funnels, and call-booking funnels.- Ensure smooth lead flow from ads to CRM/email/WhatsApp automation.- Collaborate with the design/content team for funnel creatives, landing pages, and nurturing sequences.

Automation & Integrations

- Set up integrations using Zapier, Pabbly, or similar tools to connect ads → CRM → email → WhatsApp.- Manage email automation tools (ConvertKit, ActiveCampaign, etc.).- Run WhatsApp automation via AiSensy, WATI, or similar platforms.

Analytics & Optimization

- Track, analyze, and report campaign and funnel performance using GA, GTM, and dashboards.- Suggest and implement improvements across ad campaigns, funnels, and automation flows.- Ensure all tracking pixels, events, and conversions are set up correctly.

Agency Growth

- Run campaigns for both client projects and in-house/agency marketing.- Stay updated with PPC + funnel marketing trends in the EdTech domain.

Requirements

- 2–3 years of hands-on experience in Meta Ads, Google Ads, LinkedIn Ads.- Strong understanding of funnels (webinar/demo/call booking).- Experience with Zapier/Pabbly integrations.- Proficiency in email marketing tools (ConvertKit, ActiveCampaign, Mailchimp, etc.).- Hands-on with WhatsApp automation tools (AiSensy, WATI, etc.).- Strong analytical skills and ability to optimize CPL, CTR, ROAS.- Experience in EdTech campaigns is a big plus.

Why Join Us?

- Be part of a fast-growing EdTech-specific marketing agency.- Work on high-impact performance-driven projects.- Exposure to premium tools, funnels, and automation frameworks.- Flexible, growth-oriented work culture with performance-based incentives.