PPC Executive

We are seeking a PPC Executive who will be responsible for planning, executing, and optimizing paid marketing campaigns across multiple digital platforms. The ideal candidate should have hands-on experience in managing ad accounts, developing creative campaigns, analyzing performance data, and driving measurable results through targeted digital strategies.

Key Responsibilities

• Plan, create, and manage PPC campaigns across Google Ads, Meta, LinkedIn, and other ad platforms.
• Conceptualize and prepare ad creatives, including static images and video ads.
• Develop and optimize landing pages, website banners, and campaign taglines to improve conversion rates.
• Conduct keyword research, competitor analysis, and audience segmentation for precise targeting.
• Use hyperlocal data to design and execute strategies for local markets.
• Perform account audits, bid adjustments, and budget optimizations to ensure maximum ROI.
• Continuously monitor campaign performance and make real-time creative and strategy changes.
• Collaborate with the content and design teams to produce engaging marketing materials.
• Track, analyze, and report on campaign KPIs, conversions, and ROI.
• Plan, execute, and measure A/B tests, experiments, and conversion rate improvements.
• Maintain and grow social media presence through paid promotions and engagement-driven campaigns.
• Stay updated on the latest PPC trends, tools, and algorithm changes.

Required Skillsets

• Strong understanding of Google Ads, Meta Ads, and LinkedIn Campaign Manager.
• Familiarity with graphics and video ad creation processes.
• Proficiency in keyword research, analytics, and ad copywriting.
• Analytical mindset with the ability to interpret campaign data and optimize performance.
• Excellent communication and coordination skills for team and client interactions.
• Comfortable being available via phone/WhatsApp during critical campaign periods or off-hours.

Skills & Qualifications

• 1+ years of experience in a similar PPC / Digital Marketing / Paid Media role (preferred).
• Bachelor’s degree in Marketing, Business Administration, or a related field.
• In-depth knowledge of social media platforms, paid media strategies, and website analytics.
• Hands-on experience with Google Analytics, Google Tag Manager, and other ad tracking tools.
• Strong attention to detail and the ability to manage multiple campaigns simultaneously.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Experience:

• Total work: 1 year (Preferred)
• Google Ads: 1 year (Preferred)
• Meta Ads: 1 year (Preferred)