PPC Analyst

About us

We, at Trusttech Solutions, comprise a team of experts who are passionate about what they do. Developing websites and mobile apps,we aim at turning each of our clients business ideas into a reality that has a stronghold in the marketplace with designs resistant to time and competition. Serving a number of clients; mostly international ones, we are well-versed in catering to the needs of customers from different time-zones. Pledged to provide excellent customer service, we strive hard to make on time project deliveries while ensuring their efficincy.

At Trusttech, we focus on delivering excellence by fostering a culture of innovation, collaboration, and growth. Our team of highly skilled professionals works on strategic projects that create real impact, making Trusttech the preferred offshore partner for businesses worldwide.

We are seeking a highly motivated PPC analyst with 3+ years of experience for one of our global clients in the forex trading industry.

Job Description
We are seeking a detail-oriented and analytical PPC (Pay-Per-Click) Analyst to join our digital marketing team. The ideal candidate will have a strong understanding of paid search and display advertising, with a proven track record of optimizing campaigns to achieve business objectives. The PPC Analyst will be responsible for managing and analyzing PPC campaigns across various platforms, ensuring they meet KPIs, and delivering measurable results.Key Responsibilities:

• Campaign Management: Plan, create, and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media channels like Facebook and LinkedIn.
• Keyword Research: Conduct in-depth keyword research and selection to identify potential opportunities for PPC campaigns.
• Ad Creation: Develop compelling ad copy and creative assets that align with campaign goals and target audiences.
• Bid Management: Monitor and adjust bids to ensure cost-effective results while maximizing ROI.
• Performance Analysis: Analyze campaign performance using analytics tools to track key metrics, identify trends, and make data-driven recommendations for improvement.
• A/B Testing: Design and execute A/B tests to optimize ad copy, landing pages, and other campaign elements.
• Reporting: Generate detailed performance reports for stakeholders, highlighting successes, challenges, and opportunities for future campaigns.
• Budget Management: Manage and allocate budgets effectively across campaigns to achieve maximum performance within set constraints.
• Collaboration: Work closely with the marketing team to align PPC efforts with overall digital marketing strategy and business goals.
• Competitor Analysis: Monitor and analyze competitor activities to identify new opportunities and threats in the PPC landscape.
• Staying Updated: Keep up-to-date with the latest industry trends, tools, and best practices in PPC and digital marketing.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in managing PPC campaigns, preferably in an agency setting.
• Proficiency in PPC platforms such as Google Ads, Bing Ads, and social media advertising platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
• Experience with analytics tools such as Google Analytics, SEMrush, or other relevant tools.
• Excellent communication and reporting skills.
• Ability to manage multiple campaigns and projects simultaneously.
• Google Ads certification or other relevant certifications are a plus.

Why Join Trusttech?

• Be part of a leading development center trusted by global businesses for innovation and results.
• Work on high-impact, strategic projects in the fast-paced forex trading industry.
• Collaborate with talented professionals in a dynamic, growth-driven environment.
• Access competitive compensation and opportunities for ongoing professional development.
• Thrive in a culture that values teamwork, innovation, and excellence.

About Trusttech's Vision:Trusttech is committed to empowering global businesses with innovative solutions, unmatched expertise, and a highly skilled workforce. We deliver results that enable our clients to grow, scale, and lead their industries.

Work Location: Kakkanad , Kochi

Job Type: Full-time

Pay: ₹500,000.00 - ₹600,000.00 per year

Benefits:

• Paid sick time
• Provident Fund

Work Location: In person