Performance Specialist

NOTE: Must have agency experience and working knowledge of Google ads and Meta ads.

Skillset: Knowledge of Facebook paid media marketing, google adwords, display, google shopping, data analysis and should knowledge of the tools like google analytics.

Job Description:

• Creating and executing a paid media marketing strategy & execution plan
• Developing and managing digital prospecting and re-marketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
• Ensuring successful planning, execution, optimisation for key traffic, engagement & conversion KPIs via paid, organic & own media channels
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results
• Work with Designers to optimize banners, etc. for key data capture & optimization of campaigns
• Work directly with marketing managers & heads to communicate results and opportunities within paid search and display efforts to the client
• Knowledge of Shopify and Wordpress
• Contribute to campaign performance reports, using data to tell stories, and provide actionable insights for team members as well as clients

Key Requirements

• You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
• Ecommerce sales and lead generation experience is mandatory with case studies to back
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
• Facebook, Instagram and Google promotions expertise is must
• 1+ years of dedicated, full-time experience in performance marketing.
• Expertise in scaling up performance marketing campaigns across key channels - Google Ads (Google Search, Google Discovery, Youtube, Google Display), LinkedIn, Instagram, Facebook, and other key channels.
• Expertise in owning the entire funnel for performance marketing - setting targets, defining resource needs, interacting with design and creative teams for campaigns, drawing insights from the sales process, laying the foundation for the analytics & campaign structures, managing budgets, and reporting to leadership.
• Knowledge of Shopify and wordpress

Work from office only

• Send in your resume at Saurabh@thesocialaire.com