Performance Marketing Specialist

Organizational Overview:

Yanolja Cloud Solution Pvt. Ltd. (YCS), formerly known as eZee Technosys, is a global end-to-end hospitality technology provider specializing in cloud-based solutions for small and medium-sized accommodation businesses.

With 450+ team members and over 17 years of experience, YCS currently serves 33,000+ customers in 170+ countries, supporting 50+ languages through its platform and offering 24/7 global support.

We maintain a strong local presence in over 15 countries, including India, Thailand, Indonesia, the Philippines, Sri Lanka, South Africa, Tanzania, Uganda, and the USA—and we continue to grow.

Profile Overview

Performance Marketing Specialis

.The ideal candidate will be responsible for driving lead generation, maximizing ROI, and executing paid campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads

.This role includes managing budgets, collaborating with internal teams, and tailoring campaigns for diverse markets such as APAC, America, India, and Africa

.A strong analytical mindset, technical expertise, and a track record in lead generation are essential

.Experience in hospitality, SaaS, or B2B marketing is mandatory

.Responsibilitie

s:Plan, execute, and manage performance marketing campaigns across Google (Search, Display, App), Meta (Facebook/Instagram), and LinkedI

n.Monitor and optimize bids, budgets, targeting, and creatives to improve ROAS, CPA, CTR, and conversion rate

s.Track performance using GA4 and provide actionable insight

s.Collaborate with design, content, and product teams to develop high-performing creatives and landing page

s.Tailor messaging to resonate with audiences in APAC, America, India, and Afric

a.Forecast and manage campaign budgets effectivel

y.Stay current with ad platform updates and industry trend

s.Own lead generation targets and optimize campaigns through rigorous A/B testin

g.Key Competenci

es:Performance Marketing Experti

se:5+ years of hands-on experience in digital/performance marketi

ng.Proficiency in Google Ads, Meta Ads Manager, and LinkedIn Campaign Manag

er.Proven success in ROI-driven and lead generation campaig

ns.Analytical & Technical Skil

ls:Strong command of GA4, Google Tag Manager, and conversion tracki

ng.Advanced Excel/Google Sheets skills for campaign analys

is.Ability to derive insights and optimize strategies based on metri

cs.Communication & Collaborati

on:Excellent verbal and written communication skil

ls.Ability to work cross-functionally with content, design, and product tea

ms.Comfortable presenting performance insights to stakeholde

rs.Adaptability & Innovati

on:Self-motivated with a passion for digital growth and experimentati

on.Updated with algorithm changes, ad formats, and targeting tren

ds.Strategic and creative thinker with strong problem-solving skil

ls.Requiremen

ts:Bachelor’s degree in Marketing, Business, or related field (MBA is a plu

s).5+ years of relevant performance marketing experien

ce.Proven ability to manage budgets and scale campaig

ns.Deep understanding of KPIs such as ROAS, CPA, CTR, and L

TV.International market exposure (APAC, America, India, Africa) is highly preferr

ed.Experience in hospitality, travel, or SaaS marketing is a strong advanta

ge.Certifications in Google Ads, Meta Blueprint, or LinkedIn Marketing Labs are requir

ed.Tools & Platfo

rms:Google Ads Mana

ing.Meta Business Su

ion.LinkedIn Campaign Mana

ent.GA4 & Google Tag Mana

ent.Google Data Studio / Looker Stu

ion.KPIs & G

oals:

pend

lity

ting.Conversions & Rev

gets.Budget Effici

dget.Reporting Stru

o the Head of Mar

rowth.Work Envir

onment:Lo

is an

tivity.While primarily office-based, occasional hybrid work options may be offered based on performance and business