Performance Marketing Specialist

About the Role:

We are looking for a results-driven Performance Marketing Specialist to plan, execute, and optimize paid digital campaigns across multiple platforms. The ideal candidate will have hands-on experience in managing performance-based campaigns that drive measurable business outcomes such as leads, conversions, or revenue growth.

Key Responsibilities:

• Plan, launch, and manage paid campaigns across Google Ads, Meta Ads, LinkedIn, YouTube, and other digital platforms.
• Optimize campaigns for ROI, CPA, CTR, and conversion rates.
• Conduct keyword research, A/B testing, and audience segmentation to improve performance.
• Manage budgets effectively and provide detailed campaign reports and insights.
• Collaborate with the creative and content teams to develop impactful ad creatives.
• Monitor trends, platform updates, and competitor activity to ensure cutting-edge performance strategies.
• Use analytics tools (Google Analytics, Meta Business Suite, Data Studio, etc.) for reporting and tracking.

Job Types: Full-time, Permanent

Pay: ₹12,821.60 - ₹48,695.30 per month

Benefits:

• Paid sick time

Work Location: In person