Performance Marketing Specialist

Digital Marketing & Meta Ads Specialist (with Business Analytics Knowledge)
Performance Marketing Specialist

Experience: 5–6 Years
Industry: Education / Ed-Tech
Location: Noida (On-site)

Salary: ₹30,000 – ₹55,000 per month

Key Responsibilities:

· Plan and manage Meta Ads (Facebook & Instagram) campaigns.

· Create custom audiences – city-wise, education-wise, and interest-wise.

· Track Cost per Click (CPC), Cost per Conversion (CPConv), and lead generation ratio.

· Prepare detailed Excel reports showing ad spend, leads, CPC, CPConv, and ROI.

· Design and edit images & videos for social media campaigns.

· Analyze campaign data using Excel, Meta Business Suite, and Google Analytics.

· Optimize campaigns to achieve maximum leads at minimum cost.

Requirements:

• Deep knowledge of Digital Marketing, Meta Ads, and Business Analytics.
• Strong Excel & reporting skills (Pivot Tables, Dashboards, Formulas).
• Proven work experience in the Education / Ed-Tech industry.
• Ability to create creatives and short ad videos (Canva, Photoshop, etc.).
• Must submit past campaign reports showing:
• Total ad spend
• Number of leads generated
• CPC & CPConversion details (with evidence/report copy)

Job Types: Full-time, Permanent

Pay: ₹30,000.00 - ₹55,000.00 per month

Benefits:

• Flexible schedule
• Leave encashment
• Paid sick time

Work Location: In person