Performance Marketing Specialist

Location: On-site
Employment Type: Full-time

About Us

We are Tech Box Hindi, a creative advertising & digital growth agency. We help businesses scale through strategic campaigns, storytelling, and ROI-driven digital marketing. Our clients span industries like healthcare, real estate, education, technology, and lifestyle.

Role Overview

We are looking for a Performance Marketing Specialist who can plan, execute, and optimize paid campaigns across platforms like Meta (Facebook/Instagram Ads), Google Ads, YouTube, LinkedIn, and Display Networks. The ideal candidate should be data-driven, analytical, and result-oriented with a strong focus on ROI.

Key Responsibilities

• Plan and manage end-to-end paid campaigns across Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads etc.
• Create strategies for lead generation, e-commerce sales, and brand awareness campaigns.
• Conduct keyword research, competitor analysis, and audience segmentation.
• Optimize campaigns for CPC, CTR, ROAS, CPA and other performance metrics.
• Write compelling ad copies & coordinate with designers for creatives.
• Track, analyze, and prepare reports using Google Analytics, Ads Manager, Tag Manager.
• A/B test ad creatives, audiences, and landing pages for better performance.
• Manage and optimize ad budgets to maximize ROI.
• Stay updated with latest trends, algorithms, and tools in performance marketing.

Requirements

• Proven experience in Performance Marketing / Paid Ads.
• Strong knowledge of Google Ads, Meta Ads, YouTube Ads, LinkedIn Ads.
• Hands-on experience with Google Analytics.
• Good understanding of SEO, Funnels, Remarketing & Conversion Tracking.
• Strong analytical and problem-solving skills.
• Ability to handle multiple campaigns simultaneously.
• Excellent communication and reporting skills.

Nice-to-Have Skills

• Experience with e-commerce campaigns (Shopify, WooCommerce, Amazon Ads).
• Knowledge of automation tools & CRM integration.
• Creative mindset for ad copy & visual suggestions.
• Understanding of marketing funnels & CRO (conversion rate optimization).

Perks & Benefits

• Work on diverse client projects across industries.
• Growth-focused work culture with learning opportunities.
• Performance-based incentives.
• Flexible working [mention if hybrid/remote available].

Job Type: Full-time

Work Location: In person