Performance Marketing Specialist (SEO + Google & Meta Ads)

Company Description

MatchToCollege is India’s first AI-powered College Discovery & Counselling Platform. The company’s mission is to bridge the trust gap in India’s higher education system by empowering students to make informed decisions and enabling universities to achieve high-quality admissions. Founded by industry experts, MatchToCollege combines a sophisticated AI recommendation engine with personalized human & AI Touch for a seamless admissions process.

Location:

Experience:

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Performance Marketing Specialist

Core Responsibilities:

Meta Ads

• Full-funnel campaign design, setup & optimization (Lead gen, Traffic, Retargeting, Conversion).
• Deep implementation & troubleshooting of Pixel + Conversion API (CAPI), server-side tagging, event mapping.
• Audience strategy: custom audiences, lookalikes, intent layering, sequential retargeting.
• Creative & copy A/B testing, learning-phase optimization and scaling winners.
• Analytics: interpret ad diagnostics, learning phase behavior, and reduce CPL.

Google Ads

• End-to-end management of Search, Display, Discovery, Performance Max & YouTube campaigns.
• Precise keyword research, intent mapping, SKAG/RSLA setups, negative keyword strategy.
• Bidding strategies, smart bidding oversight, Quality Score improvements.
• Conversion tracking, GA4 + GTM setup and integrating offline conversions.

SEO & Content

• In-depth keyword research, topical cluster planning & SERP intent alignment.
• On-page SEO (schema, titles, meta, headings), technical audits (crawl, speed, indexation).
• Work with content (create briefs, optimize posts) to achieve first-page rankings for target keywords.
• Backlink strategy fundamentals, internal linking and content promotion for organic visibility.
• Measure organic funnel performance and tie SEO wins to lead metrics.

Tracking & Reporting

• Implement & maintain comprehensive tracking (Pixel, CAPI, GTM, GA4, UTM governance).
• Build dashboards and deliver weekly/monthly performance reports with actionable insights.
• A/B testing roadmaps and conversion rate optimization (CRO) collaboration with product/UX.

What we requires:

• 1–2 years

   of real, demonstrable, hands-on experience running live campaigns and SEO that moved metrics.

• Proven results:

   share campaign screenshots / analytics / brief case notes showing CPL/CPA improvements, ROAS, traffic & keyword rank wins.
• Deep technical knowledge: Pixel + CAPI, GA4, GTM, conversion tracking, UTM logic.
• Comfortable running both paid and organic strategies end-to-end — not just “basic” knowledge.
• Strong analytical mindset and comfort with numbers; you must be able to diagnose & fix issues.
• Ownership mentality — you’ll be the one building processes and owning outcomes.
• Excellent communication — you’ll work directly with the Founder; clarity matters.

What will make you stand out:

• Screenshots of successful campaigns (before/after metrics).
• Evidence of SEO rises (keyword positions, organic traffic growth, blog-to-lead conversions).
• Experience with lead-gen in education/edtech or similar high-intent categories.
• Experience with server-side tracking or advanced CAPI implementations.

Why Work with us?

• High-impact role reporting directly to the Founder

   — your work will directly influence the growth, performance and digital engine of MatchToCollege.

• Full ownership of paid, organic and growth funnels

   across the entire MatchToCollege ecosystem — not limited to any one category.

• Work on a fast-evolving AI-led education product

  , applying performance marketing, SEO and analytics to scale traffic, conversions and user journeys.

• Rapid learning curve with complete visibility into product, marketing and business strategy.

• Be part of a lean, ambitious team where your contributions are visible, valued and directly shape the company’s future.

How to Apply (Strict - Read Carefully)

LinkedIn Easy Apply

If Applying via Email

@matchtocollege.com

with the subject line:

Performance Marketer — [Your Name]

Your Application must include:

1. One-page case brief (PDF or DOC) covering:

• One Meta campaign
• One Google Ads campaign
• One SEO success example
• Each should mention:
• Metrics before vs after
• Actions you took
• Final measurable outcomes

2. Screenshots showing proof of work:

• Meta Ads Manager
• Google Ads Dashboard
• GA4 / GSC analytics
• SERP/Keyword ranking evidence

3. A 2–3 line explanation of the tracking setup you’ve used (Pixel / CAPI / GA4 / GTM).

4. Your CV (1–2 pages max).