Performance Marketing Specialist

Job Title: Performance Marketer (Media Buyer)

Company's Name: We Viral, Hauz Khas, South Delhi

Company's Website: https://we-viral.com/

Employment Type:

Full-time

About We Viral:

We’re a performance marketing agency for coaches, creators, and trainers, helping our clients scale exponentially and profitably. We work with top trainers and coaches in the industry and manage ad spends of more than ₹25 crores/month. We are growing at 2X! We’re all working towards one goal - ‘Disrupting education by helping meaningful coaches reach more people’.

Why are we hiring for this position?

To expand our capabilities in driving successful ad campaigns for our clients and managing substantial ad spending effectively.

What does the ideal candidate look like?

• Digital marketing experience with at least 2-3 years in paid customer acquisition with daily budgets in excess of ₹2L.
• In-depth knowledge of Meta Ads with Conversions/Sales as the goal.
• In-depth knowledge of Google Ads with Conversions/Sales as the goal.
• Experience with WordPress, Click-funnels, and other page builders for setting up or verifying Meta Pixel and Google Ads conversion tracking codes.
• Proficiency in Google Sheets or Excel.
• Excellent written and verbal communication skills.
• Ability to provide insights regularly from current and historical data and trends.
• Willingness to unlearn and relearn quickly if the situation demands.

Bonus points if you have:

• Experience working with coaching and ed-tech funnels.

• Experience in running YouTube ads optimised for sales conversions.

• Experience in client-facing roles.

• Prior basic knowledge in coding and web development.

• Copywriting experience in writing creative briefs, ad copies, and video ad scripts.

Roles and Responsibilities:

• Plan and launch campaigns with conversions/sales objectives across Meta Ads and Google Ads.
• Create daily/weekly/monthly high-level progress reports in Google Sheets on campaign performance, advise next steps, and share any learnings vis-a-vis messaging, targeting, etc.
• Optimize campaigns for cost and performance while managing the cost per acquisition - including responsibility for landing pages and funnel optimization to improve relevance and conversion rates.
• Drive marketing effectiveness through continuous audience and creative testing (A/B).
• Navigate cross-functional relationships with clients, web development, creative, and marketing teams to test, scale, and optimise new growth channels.
• Execute weekly and monthly plans to grow the client's user base and manage marketing budgets across multiple channels.
• Consistently deliver on user acquisition targets.
• Come up with creative briefs, ad copies, and video ad scripts.
• Communicate with internal stakeholders regularly to report on ad accounts and overall campaign health and provide recommendations to enhance performance.

What’s necessary?

• Laptop

• Stable internet connection and power backup.

• Availability as per Indian Standard Time (IST).

• A desire to learn the best practices and the latest trends.

What do you get?

• Competitive Salary

• Above average career growth, appraisals, and benefits

• A chance to work with some of the top names in Coaches and Ed-tech

• Health cover

• Work from anywhere

• High-standards, fun-loving, collaborative, and growth-focused environment

Do not apply if:

• You lack experience with high-budget ad campaigns

• You are unwilling to work collaboratively with cross-functional teams