Performance Marketing Specialist

As a Performance Marketing Specialist at Henfruit, you will be responsible for leading paid campaigns across Meta (Facebook/Instagram) and Google Ads. Your main goal will be to drive traffic, boost conversions, and maximize ROI through smart targeting and data-driven strategies. Your responsibilities will include planning, launching, and optimizing campaigns on Meta & Google Ads (Search, Display, YouTube, Shopping). You will need to run A/B tests and optimize for key performance indicators such as CTR, CVR, CAC & ROAS. Additionally, creating compelling ad copy and collaborating with the creative team for high-performing assets will be essential. Managing targeting, remarketing, lookalikes & conversion tracking will also fall under your purview. You will be required to monitor budgets & performance daily, and generate actionable reports. Staying updated on platform updates, trends & best practices is crucial, as well as collaborating with design, content & sales teams to align campaigns with business goals. The ideal candidate for this role will have at least 1+ year of hands-on experience in Meta & Google Ads campaigns. A strong grasp of performance metrics such as CPA, ROAS, CTR, CVR, etc. is necessary. Proficiency in Ads Manager, Google Ads & Analytics, along with an analytical mindset and attention to detail, are key requirements. The ability to manage multiple campaigns & deadlines, as well as strong communication & reporting skills, will be beneficial. Bonus points if you have experience in E-commerce/D2C, knowledge of SEO & landing page optimization, or possess Google Ads / Meta Blueprint certifications. If you are ready to take on this exciting opportunity, apply now and become a part of our fast-growing brand!,