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3.0 - 7.0 years
0 Lacs
haryana
On-site
You will be working at Melangebox.com, India's most affordable online shopping platform for quality and sustainable fashion items such as t-shirts, crop tops, hoodies, shirts, joggers, and jackets. The company offers a range of products that combine trendiness and affordability, all manufactured in-house to provide customers with factory pricing. The dedicated and exclusive team at Melangebox.com is committed to assisting customers in discovering and developing their unique style through the latest trends and catalog. As a highly skilled Meta Performance Marketer, your role will involve managing and optimizing ad campaigns while also creating engaging ad creatives in-house. This hybrid position merges performance marketing expertise with design capabilities, ensuring that campaigns are both data-driven and visually compelling. Your key responsibilities will include planning, executing, and optimizing paid campaigns on Meta Ads Manager (Facebook & Instagram), conducting A/B testing on creatives, ad copies, and audience segments, managing campaign budgets to meet target ROAS and CPA goals, tracking and reporting campaign performance with actionable insights, and staying updated on the latest Meta Ads trends, algorithm updates, and industry benchmarks. Additionally, you will be tasked with designing high-converting static ads, video ads, reels, and motion graphics for campaigns, collaborating with the marketing team to create storyboard concepts and ad scripts, ensuring all creatives align with brand guidelines and visual identity, repurposing existing content into ad-friendly formats optimized for Meta placements, and experimenting with short-form video trends to maximize reach and engagement. To excel in this role, you should have proven experience in Meta Ads campaign management with measurable results, a strong knowledge of Facebook Pixel, Events Manager, Custom Audiences & Lookalikes, proficiency in graphic & video tools like Adobe Photoshop, Illustrator, Premiere Pro, After Effects, or Canva, the ability to analyze campaign data and translate numbers into creative strategy, a creative mindset with attention to design, storytelling, and consumer psychology, and strong project management skills to handle multiple campaigns simultaneously. Preferred qualifications include experience in D2C/e-commerce brands, knowledge of Google Ads / TikTok Ads / YouTube Ads, understanding of UI/UX for ad creatives and their impact on CTR & CVR, and hands-on experience in motion graphics and short-form content production. In return, Melangebox.com offers a competitive salary with performance-based incentives, the opportunity to work with a fast-growing, sustainable fashion brand, freedom to experiment with creative-first performance campaigns, and a collaborative team culture that grants real ownership of projects.,
Posted 2 weeks ago
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