Performance Marketing Specialist / Growth Manager | Chennai

Performance Marketing Specialist

Key Responsibilities:

• Plan, launch, and optimize

  ad campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and more.
• Analyze performance metrics (

  ROAS, CTR, CPA

  , etc.) to make data-backed optimizations.

• Develop creative concepts

  and write ad copies independently to minimize dependency on the content team.
• Coordinate with the design team to produce visuals based on

  strong creative briefs.

• Structure and

  ideate

  high-conversion

  landing pages.

• Manage GA4, Google Tag Manager, Pixel tracking.

• Leverage CRO techniques

  to improve campaign performance and user experience.
• Conduct

  A/B testing

  and

  audience

  targeting experiments.
• Generate reports and actionable insights using analytics tools.

Required Skills & Qualifications:

• 2+ years of performance marketing experience (

  e-commerce preferred

  ).
• Proficiency in Meta Ads Manager, Google Ads, automation and retargeting strategies.
• Strong knowledge of

  GA4

  ,

  Google Tag Manager

  and

  Pixel tracking.

• Excellent

  visualization skills

  to conceptualize

  static/video creatives.

• Expertise in

  conversion rate optimization (CRO)

  and

  data-driven decision-making.

• Strong written communication for crafting ad copies.
• Proficiency in budget planning, bid strategy optimization, and audience segmentation.
• Analytical mindset with a focus on campaign ROI and conversion funnels.
• Experience with tools like Google Sheets/Excel, Microsoft Clarity, Hotjar, or similar.

Nice to Have:

• Certification in Google Ads/Facebook Blueprint is a plus.
• Prior experience in a product-based D2C brand is preferred.

What We Offer:

• A dynamic and collaborative work environment.
• Competitive salary + performance-based incentives (TBD post skill assessment and interview).
• Opportunities for career growth and professional development.
• Exposure to exciting projects and campaigns in the e-commerce space.
• Get surrounded with the latest and greatest in Mobile tech.

Location:

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