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2 - 7 years
3 - 5 Lacs
Chennai
Work from Office
We're looking for a sharp, data-driven Performance Marketing Specialist to join our in-house team. This on-site role requires someone who thrives on numbers, understands creative performance, and has the clarity to build high-converting journeys from ad click to checkout. You'll be responsible for managing paid marketing campaigns across Meta, Google, and other performance channels with the goal of driving measurable ROI. Key Responsibilities: Plan, launch, and optimize ad campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and more. Analyze performance metrics ( ROAS, CTR, CPA , etc.) to make data-backed optimizations. Develop creative concepts and write ad copies independently to minimize dependency on the content team. Coordinate with the design team to produce visuals based on strong creative briefs. Structure and ideate high-conversion landing pages. Manage GA4, Google Tag Manager, Pixel tracking. Leverage CRO techniques to improve campaign performance and user experience. Conduct A/B testing and audience targeting experiments. Generate reports and actionable insights using analytics tools. Required Skills & Qualifications: 2+ years of performance marketing experience ( e-commerce preferred ). Proficiency in Meta Ads Manager, Google Ads, automation and retargeting strategies. Strong knowledge of GA4 , Google Tag Manager and Pixel tracking. Excellent visualization skills to conceptualize static/video creatives. Expertise in conversion rate optimization (CRO) and data-driven decision-making. Strong written communication for crafting ad copies. Proficiency in budget planning, bid strategy optimization, and audience segmentation. Analytical mindset with a focus on campaign ROI and conversion funnels. Experience with tools like Google Sheets/Excel, Microsoft Clarity, Hotjar, or similar. Nice to Have: Certification in Google Ads/Facebook Blueprint is a plus. Prior experience in a product-based D2C brand is preferred. What We Offer: A dynamic and collaborative work environment. Competitive salary + performance-based incentives (TBD post skill assessment and interview). Opportunities for career growth and professional development. Exposure to exciting projects and campaigns in the e-commerce space. Get surrounded with the latest and greatest in Mobile tech. Location: Poonamallee High Road, Purasaiwalkam. Near Egmore Suburban and Metro Station. Google Map Location: https://goo.gl/maps/pAFQLEtsjdwjP3fe7
Posted 1 month ago
7 - 10 years
4 - 6 Lacs
Hyderabad
Work from Office
Role & responsibilities Create visually compelling PowerPoint presentations and reports from scratch or enhance existing materials to align with project objectives and brand guidelines. • Utilize data visualization best practices to translate complex data sets into clear and insightful graphics, charts, and diagrams. Develop innovative ways to present data that enhance understanding and engagement. • Enhance presentation visuals through the use of appropriate imagery, icons, typography, color schemes, and layout techniques. Pay attention to detail to create polished and professional-looking slides. • Design custom PowerPoint templates and themes tailored to specific projects or client needs. Maintain a library of reusable assets to streamline the presentation creation process. • Preparation of digital marketing collaterals (optionally ready for printing purposes) which includescreative concepts, custom artworks, social media cards, web banners, newsletters, placemats, infographics, charts and graphs, brochures, large scale print ready graphics for events • Collaborate and consult with key stakeholders to to understand business objectives, desired outcomes, and critical success factors. Communicate effectively to ensure alignment with project objectives and timelines. • Support the delivery of multi-channel marketing campaigns that effectively harness digital and creative assets to engage target audiences in a distinctive way and drive measurable business results. Utilize skills to collaborate across global brand and marketing teams to drive globally consistent campaigns. Please share your updated cvs - billipalli.krishnaveni@orcapod.work
Posted 2 months ago
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