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2 - 7 years
2 - 7 Lacs
Kochi
Work from Office
Dear Candidates !!! We're on the lookout for an extremely self-driven PPC Specialist to join our Growth Team. Although we have learned that the number of years of experience is not a reliable indicator of the person's skill or productivity, we believe someone with 2-7 years of experience would be best suited to adapt quickly to our challenging requirements and pace. If this sounds interesting to you, please continue reading. "Continuous Learning" is part of our company culture and we'll expect you to grow 10x in a year's time. There's a good chance this might end up as one of your most challenging and fulfilling gigs so far. From our side, we'll be sure to give you all the space and freedom you'd need to do the best work of your life. Your role : Develop, implement, and optimize PPC campaigns across platforms like Google Ads, Bing, and social media. Conduct keyword research, competitive analysis, and target audience identification. Create compelling ad copy and relevant landing pages to drive conversions. Monitor campaign performance, manage budgets, and adjust bids to achieve target ROI. Generate regular reports on campaign performance and provide insights and recommendations. Stay up-to-date with industry trends and changes in PPC best practices. Skills required : Good communication skills in English and one regional language ( Malayalam). Should be proficient in handling tools such as Facebook Ads, Google Ads, Google Tag Manager, Microsoft Clarity, and Google Ads, Google Analytics, and have basic knowledge of WordPress and Excel. Proven experience as a PPC Specialist or in a similar role. Proficient in data analysis and performance/operation metrics. Excellent understanding of search engine marketing (SEM) and account management. Strong analytical skills with attention to detail. Certification in Google Ads is a plus. Creating campaign strategies & Fast execution. EdTech experience is a plus. The above list is for a very basic understanding of what we do. But at the end of the day, we need you to go to any extent to make sure our users love the things we build for them. It's completely fine if you don't know how something is done; all we care about is that you have the right attitude to roll up your sleeves, get your hands dirty, experiment, and then figure it out yourself.
Posted 1 month ago
2 - 7 years
3 - 5 Lacs
Chennai
Work from Office
We're looking for a sharp, data-driven Performance Marketing Specialist to join our in-house team. This on-site role requires someone who thrives on numbers, understands creative performance, and has the clarity to build high-converting journeys from ad click to checkout. You'll be responsible for managing paid marketing campaigns across Meta, Google, and other performance channels with the goal of driving measurable ROI. Key Responsibilities: Plan, launch, and optimize ad campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and more. Analyze performance metrics ( ROAS, CTR, CPA , etc.) to make data-backed optimizations. Develop creative concepts and write ad copies independently to minimize dependency on the content team. Coordinate with the design team to produce visuals based on strong creative briefs. Structure and ideate high-conversion landing pages. Manage GA4, Google Tag Manager, Pixel tracking. Leverage CRO techniques to improve campaign performance and user experience. Conduct A/B testing and audience targeting experiments. Generate reports and actionable insights using analytics tools. Required Skills & Qualifications: 2+ years of performance marketing experience ( e-commerce preferred ). Proficiency in Meta Ads Manager, Google Ads, automation and retargeting strategies. Strong knowledge of GA4 , Google Tag Manager and Pixel tracking. Excellent visualization skills to conceptualize static/video creatives. Expertise in conversion rate optimization (CRO) and data-driven decision-making. Strong written communication for crafting ad copies. Proficiency in budget planning, bid strategy optimization, and audience segmentation. Analytical mindset with a focus on campaign ROI and conversion funnels. Experience with tools like Google Sheets/Excel, Microsoft Clarity, Hotjar, or similar. Nice to Have: Certification in Google Ads/Facebook Blueprint is a plus. Prior experience in a product-based D2C brand is preferred. What We Offer: A dynamic and collaborative work environment. Competitive salary + performance-based incentives (TBD post skill assessment and interview). Opportunities for career growth and professional development. Exposure to exciting projects and campaigns in the e-commerce space. Get surrounded with the latest and greatest in Mobile tech. Location: Poonamallee High Road, Purasaiwalkam. Near Egmore Suburban and Metro Station. Google Map Location: https://goo.gl/maps/pAFQLEtsjdwjP3fe7
Posted 1 month ago
3 - 4 years
5 - 7 Lacs
Mumbai, Gurgaon
Work from Office
We are looking for Digital Analytics Manager will be responsible for analyzing data to guide strategic decisions,developing data visualization techniques, implementing analytics tools, and maintaining statistical models. Required Candidate profile 3-4 years of provenexperience as a Senior Digital Analytics Analyst or a similar role. Bachelors degreein engineering,Computer Science,or Marketing is preferred. MBA is a plus pointbut not mandatory.
Posted 2 months ago
6 - 10 years
15 - 20 Lacs
Delhi NCR, Gurgaon
Hybrid
Job Summary: We are seeking a seasoned professional with 6-7 years of experience in managing Digital Adoption Platform team at Manager level and work along with our growing Customer Success team within our Digital, Data and Technology function. This role is crucial in enhancing the end-user experience across our software portfolio, ensuring the successful adoption of our digital tools, which are both key to us maximizing the value of our investments and continuously improving our user experience. The role will be the product owner of our digital adoption product, VisualSP, and will lead the creation of engaging content and walkthroughs for our suite of software platforms. The ideal candidate will be a proactive individual who can take initiative and work independently with minimal supervision, collaborating effectively with a diverse range of stakeholders. Key Responsibilities: Content Creation: Develop high-quality, engaging informative digital content including tutorials, guides (some role specific), and walkthroughs to support users in navigating our software platforms, leveraging pre-existing content and knowledge from software SMEs. User Experience Enhancement via Web Analytics: Utilise Microsoft Clarity and PowerBI to view usage metrics and insights, helping to understand user behaviour and improve the digital adoption process. Continuously improve the end-user experience by identifying pain points and providing solutions through effective digital adoption strategies. Leverage PowerBI to analyse and visualize data, providing actionable insights to enhance user experience and adoption strategies. Training and Support: Conduct regular training sessions and provide ongoing support to a small community of Digital Adoption Product content creators to ensure proficiency (including live demos, webinars and hands-on workshops). Provide continuous support [through a dedicated helpdesk or support team] to address any issues or questions users may have. Superuser of VisualSP: Become an expert in using VisualSP to create and manage digital adoption content. Supplier management: Manage and lead the relationship with the vendor via their own customer success team. Feedback Loop: Implement feedback loops and gather and analyze user feedback to inform future content creation and process improvements. Performance Metrics: Monitor and report on the effectiveness of digital adoption initiatives, using data to drive continuous improvement. Key skills: Communication: Excellent verbal and written communication skills. Analytical Skills: Ability to analyze user feedback and performance metrics to drive improvements. Stakeholder management: Ability to work collaboratively with cross-functional teams, product owners/developers and vendor customer support to ensure the content is accurate, relevant, and valuable to users. Problem-Solving: Strong problem-solving skills and a proactive approach to addressing user needs. Preferred Qualifications: Experience: Proven experience in digital adoption, product success, or a related field. Technical Skills: Proficiency with VisualSP, Microsoft Clarity, PowerBI, and other digital adoption tools. Knowledge of user experience (UX) design principles Why Join Us: Innovative Environment: Be part of a forward-thinking company that values innovation and creativity. Professional Growth: Opportunities for professional development and career advancement. Collaborative Culture: Work in a supportive and collaborative team environment. Impactful Work: Make a significant impact on the user experience and success of our digital tools. Role & responsibilities
Posted 3 months ago
9 - 13 years
27 - 30 Lacs
Chennai, Hyderabad
Work from Office
What youll be doing... Youll be studying new and emerging trends in B2B to fuel your thinking about where we head next and how well transform Verizon's VBG market. Youll explore the current state, and identify gaps and the next big opportunity. And craft a long-term vision and adjust along the way as you respond to the rapidly changing landscape. Youll bring your vision to life from development to go-to-market strategy and into the hands of customers, building better ways for businesses to stay connected. Understanding and anticipating what the market needs. Testing out new ideas and concepts for feasibility and market potential. Interest in creating Prototypes, Architecture and Technical Product Management. Creating whats next to meet those needs. Forging strong relationships with external partners and cross-functional teams to get it all done. Developing SME level understanding of existing Verizon platforms and commerce flows in order to provide strategic recommendations for enhancements. Working closely with stakeholders across various internal teams to gather requirements and implement enhancements in coordination with UX, design, dev and QA teams. Participating in business case development and presentations for alignment with working teams. Collaborating with traditionally non-digital teams to align on goals and develop win/win strategies for digital adoption. What were looking for... You are the creative one but you are not just a big idea person, you know what makes sense and how to get it done. You have conviction in your ideas but also know how to collaborate and when to adjust your approach. You embrace failure for the learning it provides. You can inspire and motivate others to deliver your vision. You view obstacles as puzzles to be solved. You are driven by the desire to delight your ultimate client, the customer. Youll need to have: Experience developing and implementing ecommerce strategy preferably in telecom. Prior experience with digital analytics, operations, ecommerce / omni channel implementation Experience with Jira or Trello for project management and product backlog management Ability to analyze disparate data sources and develop actionable recommendations independently or with analytics team support. Experience with digital funnel and campaign analysis for complex ecommerce transactions. Executive grade presentation skills with emphasis on storytelling and cross-functional alignment. Experience in Technical Architecture solutioning large scale Enterprise grade Products . Hands-on experience with any of the CRM systems , Point of Sales (POS ) Software, Chatbot platforms, CCAI. Experience with any data analytics tools such as Adobe Analytics , Google Analytics, Mixpanel,Microsoft Clarity,CRM Hubspot. Ability to identify, trouble shoot, and resolve problems across the digital ecosystem. Exceptional communication skills; written, oral and presentation. Bachelors degree or four or more years of work experience. Nine or more years of relevant work experience. Even better if you have one or more of the following: A Masters degree ideally an MBA. Familiarity & having knowledge in Machine learning, Neural networks or Deep Learning Convey your ideas in compelling and persuasive ways to a variety of audiences. Proven ability to manage deadlines in a highly-complex, fast-paced environment. Excellent analytical and critical thinking skills Innovation mindset
Posted 3 months ago
7 - 11 years
12 - 17 Lacs
Chennai, Hyderabad
Work from Office
What youll be doing... Youll be studying new and emerging trends in B2B to fuel your thinking about where we head next and how well transform Verizon's VBG market. Youll explore the current state, and identify gaps and the next big opportunity. And craft a long-term vision and adjust along the way as you respond to the rapidly changing landscape. Youll bring your vision to life from development to go-to-market strategy and into the hands of customers, building better ways for businesses to stay connected. Understanding and anticipating what the market needs. Defining requirements and leading the team through design and development. Working closely with stakeholders across various internal teams to implement SDLC enhancements. Building the business case, getting internal consensus, and defining product roadmaps. Forging strong relationships with external partners and cross-functional teams to get it all done. Participating in business case development and presentations for alignment with working teams. Collaborating with traditionally non-digital teams to align on goals and develop win/win strategies for digital adoption. What were looking for... You are the creative one but you are not just a big idea person, you know what makes sense and how to get it done. You have conviction in your ideas but also know how to collaborate and when to adjust your approach. You embrace failure for the learning it provides. You can inspire and motivate others to deliver your vision. You view obstacles as puzzles to be solved. You are driven by the desire to delight your ultimate client, the customer. Youll need to have: Prior experience with digital analytics, operations, ecommerce / omni channel implementation Experience with Jira or Trello for project management and product backlog management Ability to analyze disparate data sources and develop actionable recommendations independently or with analytics team support. Hands-on experience with any of the CRM systems , Point of Sales (POS ) Software, Chatbot platforms, CCAI. Experience with any data analytics tools such as Adobe Analytics , Google Analytics, Mixpanel,Microsoft Clarity,CRM Hubspot. Ability to identify, trouble shoot, and resolve problems across the digital ecosystem. Exceptional communication skills; written, oral and presentation. Bachelors degree or four or more years of work experience. Seven or more years of relevant work experience. Even better if you have one or more of the following: A Masters degree ideally an MBA. Familiarity & having knowledge in Machine learning, Neural networks or Deep Learning. Conveying your ideas in compelling and persuasive ways to a variety of audiences. Proven ability to manage deadlines in a highly-complex, fast-paced environment. Excellent analytical and critical thinking skills. Innovation mindset.
Posted 3 months ago
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