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Performance Marketing Specialist / Growth Manager | Chennai

Performance Marketing Specialist / Growth Manager | Chennai

Gadgetshieldz

2 years

0 Lacs

chennai tamil nadu india

Posted:1 day ago| Platform:

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Skills Required

marketing data ads analyze metrics content design testing targeting reports analytics automation retargeting visualization video optimization communication planning strategy excel hotjar certification collaborative assessment mobile

Work Mode

On-site

Job Type

Full Time

Job Description

Experience:

Location:

Salary:

Performance Marketing Specialist

Key Responsibilities:

Plan, launch, and optimize
ad campaigns across Meta Ads, Google Ads (Search, Shopping, Display, YouTube), and more.
Analyze performance metrics (
ROAS, CTR, CPA
, etc.) to make data-backed optimizations.
Develop creative concepts
and write ad copies independently to minimize dependency on the content team.
Coordinate with the design team to produce visuals based on
strong creative briefs.
Structure and ideate
high-conversion
landing pages.
Manage GA4, Google Tag Manager, Pixel tracking.
Leverage CRO techniques
to improve campaign performance and user experience.
Conduct
A/B testing
and
audience
targeting experiments.
Generate reports and actionable insights using analytics tools.

Required Skills & Qualifications:

2+ years of performance marketing experience (
e-commerce preferred
).
Proficiency in Meta Ads Manager, Google Ads, automation and retargeting strategies.
Strong knowledge of
GA4
,
Google Tag Manager
and
Pixel tracking.
Excellent visualization skills
to conceptualize
static/video creatives.
Expertise in conversion rate optimization (CRO)
and
data-driven decision-making.
Strong written communication for crafting ad copies.
Proficiency in budget planning, bid strategy optimization, and audience segmentation.
Analytical mindset with a focus on campaign ROI and conversion funnels.
Experience with tools like Google Sheets/Excel, Microsoft Clarity, Hotjar, or similar.

Nice to Have:

Certification in Google Ads/Facebook Blueprint is a plus.
Prior experience in a product-based D2C brand is preferred.

What We Offer:

A dynamic and collaborative work environment.
Competitive salary + performance-based incentives (TBD post skill assessment and interview).
Opportunities for career growth and professional development.
Exposure to exciting projects and campaigns in the e-commerce space.
Get surrounded with the latest and greatest in Mobile tech.

Location:

Google Map Location:

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