Performance Marketing Specialist

We are looking for a proactive and detail-oriented Performance Marketing Specialist to join our team. With 3 to 4 years of hands-on experience in paid marketing, you will play a crucial role in executing and optimizing performance marketing campaigns​.

Roles & Responsibility:

1. Plan, execute, and manage performance marketing campaigns across search, social, display, and other paid channels.

2. Run ad campaigns for Google, Meta, Twitter, LinkedIn and Native Ads.

3. Develop and implement strategies to drive user acquisition, engagement, and conversions.

4. Monitor and analyse campaign metrics including CTR, CPA, CPL, and ROAS to assess effectiveness.

5. ​Generate regular performance reports and provide actionable insights for continuous improvement.

6. Utilize analytics tools (e.g., Google Analytics, SEMrush) to track and enhance campaign performance.

7. Assist in managing campaign budgets and ensure efficient allocation to maximize ROI.
8. Monitor spending and performance to stay within budget while achieving campaign goals.

Qualifications:

1. Any Graduate

2. Proven experience in running Google, Meta, Twitter, LinkedIn & Native Ads.

3. Proven experience managing and optimizing paid marketing campaigns with a focus on ROI.

4. Strong analytical skills and proficiency with data analysis tools and platforms.

5. Strong Communication skills.

Experience: Min 3 years and more

Working Days: Monday - Friday & Alternative Saturdays

Shift: 10:00AM- 07:00PM

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Paid time off

Schedule:

• Day shift
• Fixed shift

Application Question(s):

• How many years of Performance Marketing experience do you have?
• How many years of Google, Meta, LinkedIn, Twitter & Native Ads experience do you have?

Experience:

• Performance marketing: 1 year (Required)

Location:

• Salt Lake, Kolkata, West Bengal (Required)

Work Location: In person