Performance Marketing Specialist

About Astra:

Astra is a cybersecurity SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind AI-led offensive Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 13,000+ security tests.

CTOs and CISOs love Astra because it helps them to achieve continuous security at scale, fix vulnerabilities in record time, and seamlessly transition from DevOps to DevSecOps with Astra's powerful CI/CD integrations.

Astra is loved by 800+ companies across 70+ countries. In 2024 Astra uncovered 2.5 million+ vulnerabilities for its customers, saving customers $110M+ in potential losses due to security vulnerabilities.

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, Dream 11, OLX Autos etc. are a few of Astra’s customers

This is a hybrid role with the work location as Chennai.

Role overview:

Note: Individuals who have extensive experience with paid search ads (Google, Linkedin, Facebook network, Capterra etc.) will be a great fit for this role. Having past experience running campaigns for SaaS would be preferred.

If you find yourself in the dark corners of the internet learning about paid channels, improving optimization scores, nailing CTR & PPC? If yes, then this role is for you.

At Astra, we're looking for someone to lead our PPC initiatives across various channels. This role is a dynamic role which will include taking new initiatives every quarter and scaling the ones that work. Failure is not frowned upon, rather seen as a stepping stone at Astra.

Your Mission:

• Meeting monthly SQL & revenue goals through paid channels
• End to end campaign management on various platforms, primarily Google (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generating SQL - Sales qualified leads)
• Launching and optimizing paid campaigns across platforms - Google, Facebook, Capterra & other networks
• Optimizing the ad copy, landing pages for the best lead quality & controlled cost per click
• Tracking KPIs using GTM & GA4
• Measuring and reporting performance of all paid campaigns, and assessing against goals using
• Run A/B/n Ad testing & optimization to improve ROI
• Write attractive and concise copy for ads
• Working closely with marketing and sales teams to optimize the campaigns
• Closely monitoring budgets and continuously optimizing them
• Performing keyword research along with SEO team
• Finding new avenues of growth via SEM channels

What we are looking for:

• 3-5 years of experience as a Performance Marketer/ Paid Ads Marketer
• Ability to handle Ads Budgets meticulously
• Scaled SEM campaigns of SaaS businesses in the past
• Experience with SaaS marketing
• Expertise in GA4, GTM, GAds, Google Optimize
• Analytical mind for data analysis & decision-making
• Creative skills using light design software like Canva
• Excellent written and verbal communication skills
• Ability to maintain partnerships with PPC ad platforms and vendors
• Ability to build rapport with the stakeholders
• Willingness to work in a remote setup
• Experience with Marketing Automation

Benefits of being the Astra-naut:

• Feel the startup adrenaline pumping through your veins.
• Health Insurance covered. Maternity Benefits included.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.