Performance Marketing Manager

Job Title: Performance Marketing Manager

About Us:

We are a fast-scaling E-commerce B2C brand committed to delivering exceptional products and customer experiences. We are seeking a Performance Marketing Manager who will drive growth by executing and optimizing data-driven campaigns across multiple performance marketing channels.

Key Responsibilities:

• Own and manage performance marketing strategy across Google Ads, Meta (Facebook & Instagram), YouTube, Display, Affiliates, Influencer Ads, and emerging channels.
• Plan, launch, optimize, and scale paid campaigns to achieve customer acquisition and ROI goals.
• Manage and optimize campaigns for CAC, ROAS, CTR, conversion rates, and other key KPIs.
• Collaborate with the creative & content teams to develop engaging ad copies and creatives that drive high conversions.
• Design and execute A/B experiments to improve campaign effectiveness.
• Handle media planning, budgeting, and forecasting for monthly and quarterly performance targets.
• Utilize analytics tools (Google Analytics, GA4, Meta Ads Manager, Google Tag Manager, etc.) to track and measure campaign performance.
• Continuously identify growth opportunities in new ad platforms, remarketing funnels, and automation tools.
• Work closely with product, sales, and design teams to align campaigns with business strategies.
• Lead a small team or manage external agencies to ensure seamless execution.

Requirements:

• Bachelor’s/Master’s degree in Marketing, Business, or related field.
• 4–7 years of hands-on experience in performance marketing, preferably in an E-commerce / D2C / B2C brand.
• Proven track record of scaling paid campaigns with high ROI.
• Strong understanding of Google Ads, Facebook/Instagram Ads, and performance-driven channels.
• Experience in retargeting, funnel optimization, programmatic ads, and affiliate marketing.
• Analytical mindset with proficiency in tools such as Google Analytics, Mixpanel, SEMrush, or similar.
• Strong knowledge of attribution models, tracking systems, and campaign measurement.
• Excellent communication and project management skills.

What We Offer:

• Opportunity to scale a fast-growing consumer brand and lead digital growth initiatives.
• High ownership role with exposure to multiple marketing channels.
• Competitive salary and performance-based incentives.
• A dynamic, collaborative, and learning-driven workplace.

Job Types: Full-time, Permanent

Pay: Up to ₹100,000.00 per month

Benefits:

• Health insurance
• Paid sick time

Work Location: In person