Performance Marketing Manager

Job Title:

Location:

Company:

Experience:

Reports to:

About Wave:

Performance Marketing Manager

Key Responsibilities:

1. Paid Campaign Management

• Plan, execute, and optimize high-ROI paid media campaigns across Meta (FB/IG), Google, YouTube, and other relevant channels (Amazon, Flipkart if applicable)
• Create and A/B test performance creatives in collaboration with design/content teams
• Optimize performance across CAC, ROAS, LTV, CTR, CPM, and CPC metrics
  

2. Growth Strategy

• Own monthly performance marketing budget and customer acquisition targets
• Identify growth opportunities through new channels (influencer whitelisting, affiliate marketing, programmatic, etc.)
• Lead performance strategy for new product launches, sales, and festive campaigns
  

3. Analytics & Reporting

• Build and track dashboards with daily/weekly/monthly KPIs
• Monitor customer funnel data (click-to-cart, add-to-wishlist, checkouts, conversions, etc.) and suggest optimization strategies
• Provide insights on audience behavior and suggest targeting improvements
  

4. Landing Page & CRO

• Coordinate with tech and design to create and A/B test landing pages
• Improve conversion rates through funnel tweaks, messaging, and UX enhancements
  

5. Retention Marketing Support

• Work with retention/CRM team to align acquisition campaigns with email/SMS retargeting
• Segment audiences for better targeting and remarketing
  

Ideal Candidate Profile:

• 3–5 years experience in performance marketing in a high-growth D2C, e-commerce, or FMCG brand
• Proven track record of managing ₹5–20L+ monthly digital spends with measurable ROI
• Strong grasp of Meta Ads Manager, Google Ads, GA4, Google Tag Manager, and attribution tools (like AppsFlyer, Branch, or similar)
• Analytical, data-driven mindset with Excel/Sheets proficiency and familiarity with tools like Looker Studio
• Experience in beauty, personal care, or wellness space preferred (but not mandatory)
• Entrepreneurial attitude, problem-solving mindset, and eagerness to grow with the brand
  

What You’ll Love at Wave:

• Be part of a founding growth team shaping a modern, meaningful Indian wellness brand
• Work directly with the founder and cross-functional teams on fast-moving product launches
• Creativity and ownership encouraged – we move fast, experiment, and iterate
• Flexible, wellness-conscious work environment