Job Title: Performance Marketing Manager Location: Mumbai Company: Wave (D2C Personal Care Brand) Experience: 3–5 years Reports to: Founder About Wave: Wave is a new-age D2C personal care brand bringing the best of global ingredients and fragrances to Indian consumers. With products like body washes, body lotions, and mists, we focus on creating high-quality, affordable luxury experiences rooted in wellness, efficacy, and aesthetics. We're now looking for a dynamic, analytical, and hands-on Performance Marketing Manager to drive customer acquisition, retention, and growth through digital paid channels. Key Responsibilities: 1. Paid Campaign Management Plan, execute, and optimize high-ROI paid media campaigns across Meta (FB/IG), Google, YouTube, and other relevant channels (Amazon, Flipkart if applicable) Create and A/B test performance creatives in collaboration with design/content teams Optimize performance across CAC, ROAS, LTV, CTR, CPM, and CPC metrics 2. Growth Strategy Own monthly performance marketing budget and customer acquisition targets Identify growth opportunities through new channels (influencer whitelisting, affiliate marketing, programmatic, etc.) Lead performance strategy for new product launches, sales, and festive campaigns 3. Analytics & Reporting Build and track dashboards with daily/weekly/monthly KPIs Monitor customer funnel data (click-to-cart, add-to-wishlist, checkouts, conversions, etc.) and suggest optimization strategies Provide insights on audience behavior and suggest targeting improvements 4. Landing Page & CRO Coordinate with tech and design to create and A/B test landing pages Improve conversion rates through funnel tweaks, messaging, and UX enhancements 5. Retention Marketing Support Work with retention/CRM team to align acquisition campaigns with email/SMS retargeting Segment audiences for better targeting and remarketing Ideal Candidate Profile: 3–5 years experience in performance marketing in a high-growth D2C, e-commerce, or FMCG brand Proven track record of managing ₹5–20L+ monthly digital spends with measurable ROI Strong grasp of Meta Ads Manager, Google Ads, GA4, Google Tag Manager, and attribution tools (like AppsFlyer, Branch, or similar) Analytical, data-driven mindset with Excel/Sheets proficiency and familiarity with tools like Looker Studio Experience in beauty, personal care, or wellness space preferred (but not mandatory) Entrepreneurial attitude, problem-solving mindset, and eagerness to grow with the brand What You’ll Love at Wave: Be part of a founding growth team shaping a modern, meaningful Indian wellness brand Work directly with the founder and cross-functional teams on fast-moving product launches Creativity and ownership encouraged – we move fast, experiment, and iterate Flexible, wellness-conscious work environment