Performance Marketing Manager

Company Description

Spectra Digital helps our business stand out and connect with both existing and potential customers using social media. We leverage social media platforms as essential tools to expand our customer base quickly, build an online community, and differentiate them from our competitors. At Spectra Digital, we take a personalised approach with our clients, providing direct attention from our team members to strategies and implement custom social media plans that create, grow, and maintain your social media presence.

Role Description

This is a full-time on-site role for a Performance Marketing Manager and is located in Mumbai. The Performance Marketing Manager will be responsible for developing and executing performance marketing strategies, managing digital marketing campaigns, analysing data to optimize campaign performance, and driving customer acquisition. Managing ads on all the platforms will be required for the role.

Qualifications

• Experience with digital marketing strategies, including PPC, SEO, and SEM
• Strong analytical skills and experience with data analysis tools
• Knowledge of performance marketing principles and A/B testing techniques
• Proficiency in marketing analytics and reporting tools
• Excellent communication and teamwork skills
• Ability to work on-site in Mumbai
• Experience in the social media marketing industry is a plus
• Bachelor's degree in Marketing, Business, Communications, or a related field
• Should know to run ads on all the platforms.