Performance Marketing Manager

About Songdew Songdew is India’s leading platform for independent artists — a digital space that empowers them to distribute, promote, and monetize their music. Our business is driven by high-intent, paid advertising and direct lead generation that converts to paid subscriptions via tele-calling support. Role Overview We are looking for a Performance Marketing Manager to lead and scale our paid advertising efforts across digital platforms. This role demands strategic thinking, strong execution, creative judgment, and deep analytical skills. You’ll be responsible for planning, executing, and optimizing campaigns that drive measurable business growth — with a specific focus on lead generation and subscriber acquisition . You must have proven experience with Google and Meta Ads , and the ability to identify, test, and scale other platforms based on performance and relevance. You will be expected to lead both the creative and analytical sides of performance marketing. Key Responsibilities Performance Marketing Strategy Define, implement, and manage high-performance marketing campaigns across Google Ads and Meta Ads (Facebook/Instagram). Strategically evaluate additional channels (e.g., Reddit, Quora, YouTube Shorts) for experimentation — based on campaign fit and performance goals. Set and manage campaign objectives, targeting parameters, and bidding strategies to meet monthly growth goals. Budget & Spend Management Manage and optimize campaign budgets with a focus on maximum ROI and lead quality . Should have prior experience managing budgets of ₹5 lakhs/month or more on digital campaigns. Continuously allocate spends based on platform performance, seasonality, and business needs. Campaign Optimization & Analytics Leverage tools like Google Analytics (GA4) and platform dashboards to monitor KPIs such as CPL, CAC, ROAS, CTR, and lead-to-subscription conversion. Conduct A/B testing of creatives, formats, audiences, CTAs, and landing pages to improve performance outcomes. Build insights-based funnels and use real-time data to refine campaigns — from ad click to conversion. Creative Ownership Independently conceptualize and build ad creatives in collaboration with design teams or using tools like Canva. Ensure creatives align with campaign goals, avoid fatigue, and reflect Songdew’s brand voice. Test visual styles, messaging variations, and formats tailored to different target segments. Cross-functional Collaboration Work closely with telecalling/sales teams to ensure lead quality matches conversion expectations. Share performance insights and creative learnings with internal stakeholders to align business and marketing strategy. Document performance frameworks, learnings, and playbooks to drive process efficiency and scale. You’re the Ideal Fit If You Have: Educational Qualification • Bachelor’s or Master‘s degree in Marketing, Business, or a related field. MBA preferred. Expertise in Paid Platforms 2+ years of experience running and scaling campaigns on Google Ads and Meta Ads , with hands-on ownership. Clear understanding of campaign formats, platform nuances, and audience segmentation. Strategic Thinking Ability to plan channel mix, allocate budgets, set performance benchmarks, and pivot strategy based on real-time insights. Analytical Acumen Comfortable using GA4 , ad platform tools, and conversion tracking systems. Skilled in analyzing campaign data and turning insights into actionable strategies. Creative & Executional Excellence Demonstrated ability to conceptualize, test, and refresh creatives across formats. Understands the balance between performance messaging and brand identity . Brand Affinity Appreciation for independent music, creator culture, and community-first platforms is a strong plus. Growth Mindset Works independently, takes initiative, and thrives in fast-moving, purpose-led environments. Comfortable with testing, failing fast, and optimizing for long-term scale. Show more Show less