Performance Marketing Manager

Key Responsibilities:

• Plan, execute, and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other performance channels.
• Manage budgets efficiently to maximize ROI, ROAS, and CPA goals.
• Analyze daily performance metrics and provide actionable insights.
• Work closely with design and content teams to create high-converting creatives and landing pages.
• Conduct A/B testing on ad creatives, audiences, and landing pages.
• Set up and manage tracking through GA4, GTM, Meta Pixel, etc.
• Explore new growth opportunities through emerging ad platforms and channels.
• Report weekly/monthly KPIs to stakeholders with performance breakdowns.
• Collaborate with product, sales, and tech teams to align performance strategy with business goals.

Requirements:

• Bachelor’s degree in Marketing, Business, or related field. (MBA preferred)
• 4–8 years of hands-on experience in performance marketing.
• Proven track record of managing and scaling paid campaigns with measurable ROI.
• Strong knowledge of Google Ads, Meta Ads Manager, and Analytics tools.
• Experience with conversion tracking, attribution models, and lead generation funnels.
• Strong analytical skills with advanced Excel or Google Sheets proficiency.
• Experience using tools like Google Data Studio, GA4, Hotjar, or Mixpanel is a plus.
• Creative mindset with a strong grasp of customer behavior.
• Excellent communication and collaboration skills.
• Industry preference is Ayurveda atleast 3 years in running campaigns.
• Should have experience in advertisement over You tube.

Preferred Qualifications:

• Experience in eCommerce/D2C/health & wellness/FMCG sectors.
• Familiarity with platforms like Shopify, Klaviyo, or CRM systems.
• Hands-on experience with influencer marketing or affiliate partnerships (optional).

Job Type: Full-time

Pay: ₹359,471.07 - ₹600,000.00 per year

Work Location: In person