Performance Marketing Manager

Role Overview

Performance Marketing Manager

data-driven, hands-on, and ROI-focused

Key Responsibilities

Revenue & Growth Ownership

• Own

  website revenue, bookings, and conversion rate

  for the US market.
• Drive YoY growth through performance marketing, funnel optimization, and experimentation.
• Set and manage weekly/monthly targets for revenue, ROAS, CAC, and CVR.

Performance Marketing (Channel Ownership)

• Own and scale paid channels including

  Google Search, PMAX, Meta (Facebook & Instagram), YouTube, Display, and other performance channels

  .
• Drive full-funnel performance across

  prospecting, retargeting, and retention

  .
• Manage budgets, bid strategies, audience segmentation, and creative testing across platforms.
• Work closely with agencies and platform partners (Google, Meta) to unlock scale and efficiency.

Conversion & Funnel Optimization

• Analyze end-to-end website funnel (landing pages search PDP checkout).
• Identify drop-offs and improve CVR through

  CRO, landing page optimization, A/B testing, and UX improvements

  .
• Partner with product, design, and tech teams to ship high-impact conversion initiatives.

Analytics & Decision Making

• Track and analyze performance using

  GA4, attribution tools, and dashboards

  .
• Conduct deep dives on

  channel overlap, incrementality, cohort behavior, and marginal ROI

  .
• Present structured performance insights and growth plans to leadership.

Cross-functional Collaboration

• Work with product, tech, CRM, brand, and content teams to align growth priorities.
• Coordinate with internal and external stakeholders for fast execution and scale.

Requirements Experience & Skills

• 5-6 years of experience in

  performance marketing / growth roles

  .
• Strong hands-on experience with

  Meta Ads and Google Ads

  for website-led revenue growth.
• Proven experience managing

  large-scale performance budgets

  and driving measurable revenue impact.
• Strong understanding of

  attribution, conversion tracking, and web analytics

  .
• Ability to translate data into clear actions and growth levers.
• Ownership mindset with strong bias for action.
• Comfortable operating in fast-paced, target-driven environments.
• Strong communication and stakeholder management skills.

Good to Have

• Experience in

  US market performance marketing

  .
• Background in

  e-commerce, travel, marketplaces, or D2C businesses

  .

Location - Gurgaon