Performance Marketing Manager

Job Overview:

We are looking for a data-obsessed, ROI-driven Performance Marketing Manager who will take complete ownership of our digital growth engine. Youll drive high-impact campaigns across Amazon, Nykaa, Zepto, Google, Meta, and our D2C website, and be responsible for revenue performance, conversion metrics, and scaling our omnichannel presence.

Performance Marketing

• Plan, execute, and optimize paid campaigns on Google, Meta (Instagram/Facebook), Amazon, Nykaa, Zepto, and emerging channels.
• Manage complete ad funnels: audience targeting, creative testing, budget allocation, and ROAS tracking.
• Collaborate with creative teams to develop high-performing, conversion-focused assets.
  

Revenue & Analytics

• Monitor and report campaign KPIs: CTR, CPC, CVR, CAC, ROAS, and revenue.
• Optimize D2C website performance: traffic, conversions, bounce rates, and landing page A/B testing.
• Use GA4, Meta Manager, Ads Manager, and marketplace dashboards to drive insights and scale.
  

P&L Ownership

• Track marketing spend vs. revenue impact.
• Optimize for lower CAC and higher LTV while protecting profitability.
• Align performance goals with finance, e-commerce, and operations teams.
  

Marketplace Strategy (Amazon/Nykaa/Zepto)

• Manage Sponsored Ads, Product Display Ads, Brand Stores, and Promotions.
• Boost keyword rankings, reviews, and sales conversions.
• Leverage visibility opportunities through platform partnerships.
  

Continuous Experimentation

• Test new platforms, creatives, landing pages, and audience segments.
• Stay ahead of algorithm changes, best practices, and competitor benchmarks.
  

What Were Looking For

• 5–8 years in performance marketing (preferably beauty/D2C/e-commerce).
• Strong grasp of media buying, customer funnels, and growth strategies.
• Proficient in Google Ads, Meta Ads, GA4, Amazon/Nykaa Ads, Shopify analytics, and Excel.
• Strong analytical and creative performance mindset.
• Self-starter who thrives in a high-ownership, fast-paced setup.
  

Nice to Have

• Prior beauty brand or high-growth D2C startup experience.
• Experience scaling ad spends significantly.
• Familiarity with Klaviyo, Shopify, Hotjar, Clevertap, Looker Studio.
  

Why Join Us

• Be part of a high-growth, design-first beauty brand.
• Work directly with founders and industry experts.
• Full ownership, quick decisions, and a chance to create real impact.