Performance Marketing Lead

Superstuff

8 - 10 years

7 - 11 Lacs

bengaluru

Posted:None| Platform:

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Skills Required

campaign management data integrity marketing lead digital marketing risk management stakeholder management forecasting brand building analytics crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

About the Company:

This pioneering education company has transformed the learning landscape in India through its blend of live online tutoring and rapidly growing offline learning centres in 20+ cities. Leveraging cutting-edge technology, it delivers highly interactive, personalised learning experiences for students nationwide. The company s mission is to make quality education accessible anytime, anywhere, breaking down barriers and delivering measurable learning outcomes at scale.

Role Summary:

We are seeking a dynamic and strategic Performance Marketing Lead to drive end-to-end digital growth initiatives across the full marketing funnel. This role demands deep expertise in campaign management, hands-on mastery of Meta and Google Ads, and a proven track record of leading digital marketing for fast-paced, high-growth brands. The role partners closely with senior leadership to influence strategy, optimise ROI, and elevate brand impact.

Key Responsibilities:

Full-Funnel Campaign Strategy Optimisation
Own and execute performance marketing across Meta and Google Ads; plan, launch, and optimise campaigns to meet growth and revenue targets.
Creative Audience Strategy
Lead creative direction for high-performing ad assets, audience segmentation, and funnel optimisation in partnership with design, content, and product teams.
Measurement Insights
Build KPI frameworks, dashboards, and actionable insights for leadership, ensuring data integrity and attribution accuracy.
Cross-Functional Collaboration
Work closely with product, brand, CRM, and sales teams to deliver integrated go-to-market plans and cohesive user journeys.
Governance Compliance
Maintain campaign QA, enforce platform policies, and implement standardised SOPs for budget and campaign management.
Innovation Channel Expansion
Pilot new formats, features, and channels to unlock scale and improve efficiency.
Forecasting Planning
Develop quarterly/annual growth plans tied to revenue goals, leveraging cohort and funnel analytics.
Team Leadership
Build and mentor a high-performance digital marketing team with a culture of speed, accountability, and experimentation.
Brand Demand Integration
Balance brand-building initiatives with performance-driven campaigns to maximise both reach and conversions.
Risk Management
Create contingency strategies to navigate platform changes, outages, or market disruptions.
App Marketing
Manage app-install campaigns and in-app conversion strategies with deep linking, SKAN, and MMP tracking.

Qualifications:

8 10 years in digital marketing with end-to-end campaign ownership across Meta and Google Ads.
Strong performance marketing expertise with focus on CAC, ROAS, LTV, and revenue growth.
Proficiency in GA4, GTM, MMPs, and dashboarding tools.
Experience leading large budgets, managing agencies, and working with senior leadership.
Excellent stakeholder management and communication skills.